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| ITSMA’s Top Ten B2B Marketing Ideas of 2011 |
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Document
Type: Summary Complimentary Version Available
Pub. Date: January 26, 2012 Ref. Number:
11TOP10 |
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| Professional Services and Solutions, 2011 Brand Tracking Study |
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Document
Type: Study Complimentary Version Available
Pub. Date: January 25, 2012 Ref. Number:
BPS011 |
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| The Rise of the B2B Social Buyer: Results from the ITSMA How Buyers Consume Information Survey, 2011 |
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Document
Type: Focus Report Complimentary Version Available
Pub. Date: November 29, 2011 Ref. Number:
F020 |
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| How Buyers Consume Information: The Rise of the B2B Social Buyer |
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Document
Type: Online Briefing
Pub. Date: November 16, 2011 Ref. Number:
OLB111115 |
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| ITSMA’s Eight Big B2B Marketing Trends for 2011 |
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Document
Type: Big Ideas Complimentary Version
Pub. Date: August 8, 2011 Ref. Number:
MK4686 |
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| How Business Themes Help Drive Revenue |
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Document
Type: Update
Pub. Date: July 5, 2011 Ref. Number:
U0071 |
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| ITSMA’s Top Ten Marketing Ideas of 2010 |
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Document
Type: Complimentary Version Available
Pub. Date: February 8, 2011 Ref. Number:
10TOP10 |
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| ITSMA’s Integrated B2B Social Media Marketing Framework |
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Document
Type: Tool
Pub. Date: February 2, 2011 Ref. Number:
TB044 |
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| How Customers Choose Solution Providers, 2010: The New Buyer Paradox |
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Document
Type: Focus Report Complimentary Version Available
Pub. Date: January 6, 2011 Ref. Number:
F018 |
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| Professional Services and Solutions, 2010 Brand Tracking Study |
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Document
Type: Study Complimentary Version Available
Pub. Date: December 2, 2010 Ref. Number:
BPS010 |
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| Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline, 2010 ITSMA and RainToday.com Lead Generation Survey |
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Document
Type: Benchmarking Study Complimentary Version Available
Pub. Date: November 24, 2010 Ref. Number:
SV4579R |
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| Xerox Global Services’ Competipedia: Using Social Media to Enable the Sales Force |
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Document
Type: Case Study
Pub. Date: April 1, 2010 Ref. Number:
CS0023 |
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| Tackling the Primary Impact Points for Sales Enablement and Productivity |
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Document
Type: Online Briefing
Pub. Date: March 23, 2010 Ref. Number:
OLB100316 |
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| Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations |
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Document
Type: Viewpoint
Pub. Date: March 15, 2010 Ref. Number:
V0050 |
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| Leveraging Reference Programmes to Help Customers Choose You |
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Document
Type: Online Briefing
Pub. Date: November 16, 2009 Ref. Number:
OLB091110 |
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| Market Pulse |
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Document
Type: Survey
Pub. Date: November 4, 2009 Ref. Number:
SV4576 |
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| How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media |
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Document
Type: Focus Report Complimentary Version Available
Pub. Date: October 26, 2009 Ref. Number:
F016 |
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| How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media |
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Document
Type: Focus Report Complimentary Version Available
Pub. Date: October 25, 2009 Ref. Number:
F016EU |
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| How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media |
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Document
Type: Focus Report Complimentary Version Available
Pub. Date: Ref. Number:
F016US |
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| Lawson Global Support: How to Use Research to Develop Improved Offerings |
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Document
Type: Case Study
Pub. Date: October 21, 2009 Ref. Number:
CS0022 |
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| Understanding Changing Buyer Behavior: Marketing Programs and Tactics that Work Today |
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Document
Type: Online Briefing
Pub. Date: September 23, 2009 Ref. Number:
OLB090917 |
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| The “Marketing” Enterprise of the Future |
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Document
Type: Viewpoint
Pub. Date: August 20, 2009 Ref. Number:
V0049 |
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| Fujitsu Services: How to Use Segmentation to Prioritise Sales Opportunities |
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Document
Type: Case Study
Pub. Date: July 24, 2009 Ref. Number:
CS0021 |
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| Marketing to the CIO’s Hot Buttons |
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Document
Type: Online Briefing
Pub. Date: July 14, 2009 Ref. Number:
OLB090714 |
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| Web 2.0 Gets Strategic Executive Summary |
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Document
Type: Study
Pub. Date: July 9, 2009 Ref. Number:
SV4574E |
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