All ITSMA Marketing Operations and Culture Documents     

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Defining and Delivering Value: Internal and External Priorities
Document Type: Presentation          Pub. Date: June 24, 2002        Ref. Number:  OLBDM062402
Dashboards and Beyond: Building a Value Measurement System for Marketing
Document Type: Update          Pub. Date: May 6, 2002        Ref. Number:  U0038
Selling the Sizzle: Building Influential Marketing Teams and Programs
Document Type: Online Briefing          Pub. Date: April 4, 2002        Ref. Number:  OLBEU040402
Metric Systems That Work: Marketing Dashboards and Real-Time Reporting
Document Type: Online Briefing          Pub. Date: March 19, 2002        Ref. Number:  OLB031902
Services Marketing: State of the Profession
Document Type: Online Briefing          Pub. Date: January 24, 2002        Ref. Number:  OLB012402
Pricing and Packaging Technology-based Services and Solutions: Customer Perspective 2001
Document Type: Benchmarking Study          Pub. Date: November 1, 2001        Ref. Number:  PSC001
Getting the Metrics: Building Accountability for Services Marketing
Document Type: Update          Pub. Date: May 2, 2001        Ref. Number:  U0033
Making Your Case for Marketing Investment
Document Type: Online Briefing          Pub. Date: March 20, 2001        Ref. Number:  OLB032001
IT Services Marketing State of the Profession
Document Type: Online Briefing          Pub. Date: January 25, 2001        Ref. Number:  OLB012501
High Performance Marketing for CRM Services
Document Type: Online Briefing          Pub. Date: December 19, 2000        Ref. Number:  OLB121900
Getting the Metrics: Building Accountability for Services Marketing
Document Type: Online Briefing          Pub. Date: September 19, 2000        Ref. Number:  OLB091900
Nortel Networks’ Bid for CRM Leadership: An Interview with Tony Zingale, President, Clarify eBusiness Applications, Nortel Networks
Document Type: Viewpoint          Pub. Date: August 1, 2000        Ref. Number:  V0013
Andersen Consulting: Global Branding for Professional Services
Document Type: Case Study          Pub. Date: April 1, 2000        Ref. Number:  C0022
Budget Allocations and Trends: Key Metrics for 2000
Document Type: Update          Pub. Date: March 1, 2000        Ref. Number:  U0024
Cisco Systems: Building and Marketing the Global Networked Business
Document Type: Case Study          Pub. Date: August 1, 1999        Ref. Number:  C0018
Benchmarking Study – 1999 Edition, Entire Study – 3 Volume Set
Document Type: Benchmarking Study          Pub. Date: March 1, 1999        Ref. Number:  B678
Organizational Excellence: Building the Optimal IT Services Marketing Function
Document Type: Focus Report          Pub. Date: August 1, 1998        Ref. Number:  F002
Marketing Communications: How Effective?
Document Type: Update          Pub. Date:         Ref. Number:  U0015
IT Services Marketing Enters a New Era
Document Type: Update          Pub. Date: November 1, 1997        Ref. Number:  U0011
ITSMA Introduces the Services Marketing Performance Index
Document Type: Update          Pub. Date: June 1, 1997        Ref. Number:  U0009
Part I: IT Services Marketing: One Approach or Many
Document Type: Update          Pub. Date: October 1, 1996        Ref. Number:  U0005