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| 2012 Services Marketing Budget Allocations and Trends |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: February 21, 2012 Ref. Number:
B023 |
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| How to Successfully Navigate the Four Stages of Lead Management Maturity |
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Document
Type: Online Briefing
Pub. Date: December 2, 2011 Ref. Number:
OLB111201 |
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| B2B Services and Solutions Lead Management Benchmarks |
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Document
Type: Benchmarking Study
Pub. Date: October 5, 2011 Ref. Number:
SV4582 |
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| The Five Essential Practices of the Data-Savvy Organization |
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Document
Type: Update
Pub. Date: August 11, 2011 Ref. Number:
U0073 |
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| Marketing Metrics to Business Metrics: Taking the Leap |
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Document
Type: Online Briefing
Pub. Date: May 19, 2011 Ref. Number:
OLB110517 |
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| ITSMA Online Survey: Data Driven Marketing |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: April 28, 2011 Ref. Number:
SV4581 |
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| Lead Generation High Performers: Lessons from the Best |
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Document
Type: Online Briefing
Pub. Date: April 5, 2011 Ref. Number:
OLB110322 |
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| Services Marketing Budgets and Benchmarks: 2011 Budget Allocations and Trends, January 2011 |
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Document
Type: Benchmarking Study
Pub. Date: March 1, 2011 Ref. Number:
B022 |
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| The Analytics Checklist |
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Document
Type: Tool
Pub. Date: February 24, 2011 Ref. Number:
TB045 |
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| How IBM Uses Analytics to Predict Marketing Success |
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Document
Type: Viewpoint
Pub. Date: March 5, 2010 Ref. Number:
V0048 |
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| ITSMA’s Manifesto for Marketing Transformation in 2010 |
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Document
Type: Update
Pub. Date: February 17, 2010 Ref. Number:
U0068 |
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| Sales Enablement Practices and Trends: Increasing Marketing’s Impact |
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Document
Type: Benchmarking Study
Pub. Date: November 6, 2009 Ref. Number:
SV4575 |
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| Use Analytics to Predict the Future |
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Document
Type: Viewpoint
Pub. Date: July 7, 2009 Ref. Number:
V0047 |
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| ITSMA Account-Based Marketing Benchmarking Study |
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Document
Type: Benchmarking Study
Pub. Date: April 1, 2009 Ref. Number:
B019 |
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| Marketing Analytics |
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Document
Type: Study
Pub. Date: February 5, 2009 Ref. Number:
SV4436 |
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| What You Need to Know About Marketing Analytics |
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Document
Type: Online Briefing
Pub. Date: December 22, 2008 Ref. Number:
OLB081216 |
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| Marketing in a Downturn |
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Document
Type: Benchmarking Study
Pub. Date: November 17, 2008 Ref. Number:
SV4320 |
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| ITSMA’s 2008 State of the Marketing Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 24, 2008 Ref. Number:
OLB080122 |
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| Marketing and the Bottom Line: ITSMA Member Survey Results |
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Document
Type: Benchmarking Study
Pub. Date: December 12, 2007 Ref. Number:
SV3801 |
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| Services Marketing Report Card: Critical Skills Needed in Select Areas |
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Document
Type: Update
Pub. Date: September 26, 2006 Ref. Number:
U0052 |
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| Solutions Metrics: Quantifying and Reporting Value |
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Document
Type: Update
Pub. Date: February 28, 2006 Ref. Number:
U0050 |
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| Meeting the Metrics Challenge: Measuring Solutions Success |
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Document
Type: Online Briefing
Pub. Date: July 13, 2005 Ref. Number:
OLB071205 |
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| Services Marketing Budgets and Benchmarks: 2005 Metrics, Trends, and Challenges |
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Document
Type: Benchmarking Study
Abbreviated Summary Available
Pub. Date: June 1, 2005 Ref. Number:
B015 |
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| Assessing Marketing’s Strategic Value: The Unisys Marketing Dashboard |
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Document
Type: Case Study
Pub. Date: February 25, 2004 Ref. Number:
CS0008 |
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| Measuring the Value of Marketing: The Latest Trends and Practices |
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Document
Type: Online Briefing
Abbreviated Summary Available
Pub. Date: November 18, 2003 Ref. Number:
OLB111803 |
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