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All ITSMA Leadership Development Documents     

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The Five Essential Practices of the Data-Savvy Organization
Document Type: Update        
Pub. Date: August 11, 2011        Ref. Number:  U0073

ITSMA Online Survey: Data Driven Marketing
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: April 28, 2011        Ref. Number:  SV4581

Do You Need a Chief Marketing Technologist?
Document Type: Viewpoint        
Pub. Date: April 5, 2011        Ref. Number:  V0052

Marketing Technology Services and Solutions to the New CIO: An Interview with Ellen Kitzis, Group Vice President, Gartner, Inc.
Document Type: Viewpoint         
Pub. Date: April 3, 2006        Ref. Number:  V0027

The Leadership Challenge: A 12-Step Program for Marketing Success
Document Type: Viewpoint         
Pub. Date: November 6, 2003        Ref. Number:  V0021

Nortel Networks’ Bid for CRM Leadership: An Interview with Tony Zingale, President, Clarify eBusiness Applications, Nortel Networks
Document Type: Viewpoint         
Pub. Date: August 1, 2000        Ref. Number:  V0013

 


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