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| ITSMA’s 2012 State of the Marketing Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 27, 2012 Ref. Number:
OLB120125 |
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| The Five Essential Practices of the Data-Savvy Organization |
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Document
Type: Update
Pub. Date: August 11, 2011 Ref. Number:
U0073 |
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| Marketing Metrics to Business Metrics: Taking the Leap |
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Document
Type: Online Briefing
Pub. Date: May 19, 2011 Ref. Number:
OLB110517 |
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| ITSMA Online Survey: Data Driven Marketing |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: April 28, 2011 Ref. Number:
SV4581 |
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| How Cloud Computing will Change Marketing |
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Document
Type: Online Briefing
Pub. Date: October 11, 2010 Ref. Number:
OLB101005 |
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| Why Marketing Must Be the Catalyst for Social Media |
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Document
Type: Online Briefing
Pub. Date: May 18, 2010 Ref. Number:
OLB100511 |
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| Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations |
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Document
Type: Viewpoint
Pub. Date: March 15, 2010 Ref. Number:
V0050 |
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| ITSMA’s Manifesto for Marketing Transformation in 2010 |
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Document
Type: Update
Pub. Date: February 17, 2010 Ref. Number:
U0068 |
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| ITSMA’s 2010 State of the Profession Address |
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Document
Type: Online Briefing Abbreviated Summary Available
Pub. Date: February 1, 2010 Ref. Number:
OLB100126 |
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| Sales Enablement Practices and Trends: Increasing Marketing’s Impact |
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Document
Type: Benchmarking Study
Pub. Date: November 6, 2009 Ref. Number:
SV4575 |
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| Use Analytics to Predict the Future |
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Document
Type: Viewpoint
Pub. Date: July 7, 2009 Ref. Number:
V0047 |
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| Why (and How) You Should Spend More on Marketing in a Downturn |
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Document
Type: Update
Pub. Date: March 11, 2009 Ref. Number:
U0063 |
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| 2006 Marketing Mandates: ITSMA’s Annual State of the Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 24, 2006 Ref. Number:
OLB060124 |
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| Marketing and the Bottom Line: ITSMA’s 2005 State of the Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 18, 2005 Ref. Number:
OLB011805 |
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| Marketing’s Role in Business Development |
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Document
Type: Online Briefing
Pub. Date: December 11, 2003 Ref. Number:
OLBEU121103 |
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| Selling the Sizzle: Building Influential Marketing Teams and Programs |
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Document
Type: Online Briefing
Pub. Date: April 4, 2002 Ref. Number:
OLBEU040402 |
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| Making Your Case for Marketing Investment |
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Document
Type: Online Briefing
Pub. Date: March 20, 2001 Ref. Number:
OLB032001 |
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| IT Services Marketing Enters a New Era |
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Document
Type: Update
Pub. Date: November 1, 1997 Ref. Number:
U0011 |
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