Governance | IT Services Marketing Association

All ITSMA Governance Documents


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The Five Stages of Solutions Maturity
Document Type: Update Pub. Date: April 25, 2012 Ref. Number: U0075

ITSMA’s 2012 State of the Marketing Profession Address
Document Type: Online Briefing Pub. Date: January 27, 2012 Ref. Number: OLB120125

The Five Essential Practices of the Data-Savvy Organization
Document Type: Update Pub. Date: August 11, 2011 Ref. Number: U0073

Fulfilling the Promise of Integrated Marketing with Social Media
Document Type: Online Briefing Pub. Date: July 7, 2011 Ref. Number: OLB110627

Fulfilling the Promise of Integrated Marketing with Social Media
Document Type: Online Briefing Pub. Date: Ref. Number: OLB110628

Marketing Metrics to Business Metrics: Taking the Leap
Document Type: Online Briefing Pub. Date: May 19, 2011 Ref. Number: OLB110517

ITSMA Online Survey: Data Driven Marketing
Document Type: Benchmarking Study Abbreviated Summary Available Pub. Date: April 28, 2011 Ref. Number: SV4581

How to Create a Thought Leadership Network
Document Type: Tool Pub. Date: September 22, 2009 Ref. Number: TB041

ITSMA Account-Based Marketing Benchmarking Study
Document Type: Benchmarking Study Pub. Date: April 1, 2009 Ref. Number: B019

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