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| 2012 Services Marketing Budget Allocations and Trends |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: February 21, 2012 Ref. Number:
B023 |
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| Services Marketing Budgets and Benchmarks: 2011 Budget Allocations and Trends, January 2011 |
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Document
Type: Benchmarking Study
Pub. Date: March 1, 2011 Ref. Number:
B022 |
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| Globalizing Marketing: How to Sync Headquarters and Field Marketing |
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Document
Type: Viewpoint
Pub. Date: May 14, 2010 Ref. Number:
V0051 |
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| The “Marketing” Enterprise of the Future |
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Document
Type: Viewpoint
Pub. Date: August 20, 2009 Ref. Number:
V0049 |
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| Five Lessons for Competing in the Global Market: An Interview with Malcolm Frank, Cognizant’s SVP of Marketing and Strategy |
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Document
Type: Viewpoint
Pub. Date: January 24, 2007 Ref. Number:
V0032 |
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| Buyer Views on Outsourcing and Offshoring: Marketing Implications for ITO and BPO Providers |
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Document
Type: Focus Report
Abbreviated Summary Available
Pub. Date: September 30, 2004 Ref. Number:
F008 |
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| High Performance Marketing for CRM Services |
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Document
Type: Online Briefing
Pub. Date: December 19, 2000 Ref. Number:
OLB121900 |
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| Andersen Consulting: Global Branding for Professional Services |
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Document
Type: Case Study
Pub. Date: April 1, 2000 Ref. Number:
C0022 |
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| Cisco Systems: Building and Marketing the Global Networked Business |
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Document
Type: Case Study
Pub. Date: August 1, 1999 Ref. Number:
C0018 |
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