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| 2012 Services Marketing Budget Allocations and Trends |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: February 21, 2012 Ref. Number:
B023 |
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| ITSMA’s 2012 State of the Marketing Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 27, 2012 Ref. Number:
OLB120125 |
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| Services Marketing Budgets and Benchmarks: 2011 Budget Allocations and Trends, January 2011 |
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Document
Type: Benchmarking Study
Pub. Date: March 1, 2011 Ref. Number:
B022 |
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| ITSMA’s 2011 State of the Marketing Profession Address: Improving Relevancy and Increasing Intimacy |
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Document
Type: Online Briefing
Pub. Date: January 27, 2011 Ref. Number:
OLB110125 |
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| ITSMA’s Manifesto for Marketing Transformation in 2010 |
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Document
Type: Update
Pub. Date: February 17, 2010 Ref. Number:
U0068 |
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| Services Marketing Budgets and Benchmarks: 2010 Budget Allocations and Trends |
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Document
Type: Benchmarking Study
Pub. Date: February 10, 2010 Ref. Number:
B021 |
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| ITSMA’s 2010 State of the Profession Address |
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Document
Type: Online Briefing Abbreviated Summary Available
Pub. Date: February 1, 2010 Ref. Number:
OLB100126 |
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| Web 2.0 Gets Strategic Executive Summary |
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Document
Type: Study
Pub. Date: July 9, 2009 Ref. Number:
SV4574E |
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| Web 2.0 Gets Strategic |
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Document
Type: Study
Pub. Date: June 5, 2009 Ref. Number:
SV4574 |
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| Services Marketing Budgets and Benchmarks: 2009 Budget Allocations and Trends, Data from ITSMA Key Metrics Survey, January 2009 |
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Document
Type: Study
Pub. Date: February 6, 2009 Ref. Number:
B020 |
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| ITSMA’s 2009 State of the Marketing Profession Address: Making the Right Choices in Uncertain Times |
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Document
Type: Online Briefing
Pub. Date: January 30, 2009 Ref. Number:
OLB090122 |
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| Marketing in a Downturn |
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Document
Type: Benchmarking Study
Pub. Date: November 17, 2008 Ref. Number:
SV4320 |
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| Services Marketing Budgets and Benchmarks: 2008 Trends and Outlook |
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Document
Type: Update
Pub. Date: May 22, 2008 Ref. Number:
U0060 |
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| Services Marketing Budgets and Benchmarks: 2008 Budget Allocations and Trends |
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Document
Type: Benchmarking Study
Abbreviated Summary Available
Pub. Date: February 27, 2008 Ref. Number:
B018 |
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| ITSMA’s 2008 State of the Marketing Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 24, 2008 Ref. Number:
OLB080122 |
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| Services Marketing Budgets and Benchmarks: 2007 Budget Allocations and Trends |
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Document
Type: Benchmarking Study
Abbreviated Summary Available
Pub. Date: February 21, 2007 Ref. Number:
B017 |
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| ITSMAs 2007 State of the Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 23, 2007 Ref. Number:
OLB070123 |
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| 2006 Marketing Mandates: ITSMA’s Annual State of the Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 24, 2006 Ref. Number:
OLB060124 |
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| Services Marketing Budgets and Benchmarks: 2005 Metrics, Trends, and Challenges |
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Document
Type: Benchmarking Study
Abbreviated Summary Available
Pub. Date: June 1, 2005 Ref. Number:
B015 |
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| 2005 Marketing Budgets, Trends, and Priorities: US and Europe |
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Document
Type: Online Briefing
Pub. Date: February 15, 2005 Ref. Number:
OLB021505 |
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| Services Marketing Budgets and Benchmarks: 2004 Budget Allocations and Trends |
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Document
Type: Benchmarking Study
Abbreviated Summary Available
Pub. Date: March 29, 2004 Ref. Number:
B014 |
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| Marketings Next Priorities: ITSMA’s 2004 State of the Profession Address’ |
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Document
Type: Online Briefing
Pub. Date: January 27, 2004 Ref. Number:
OLB012704 |
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| Services Marketing Budgets and Benchmarks: 2003 Budget Allocations and Trends |
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Document
Type: Benchmarking Study
Pub. Date: November 6, 2003 Ref. Number:
B013 |
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| Marketing Priorities in Europe |
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Document
Type: Online Briefing
Pub. Date: March 14, 2003 Ref. Number:
OLBEU031403 |
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| Marketing’s New Fundamentals: 2003 Annual State of the Profession Address |
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Document
Type: Online Briefing
Pub. Date: February 4, 2003 Ref. Number:
OLB020403 |
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