 |
 To
view PDF files in our library you need an updated version of Adobe® Acrobat® Reader®.
To download
the application click on the image link (to the left) and follow
the steps to download and install the application for free.
|
|
|
|
|
 |
|
 |
| ITSMA’s 2012 State of the Marketing Profession Address |
 |
 |
 |
 |
Document
Type: Online Briefing
Pub. Date: January 27, 2012 Ref. Number:
OLB120125 |
|
|
|
| How to Successfully Navigate the Four Stages of Lead Management Maturity |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: December 2, 2011 Ref. Number:
OLB111201 |
|
|
|
| B2B Services and Solutions Lead Management Benchmarks |
|
|
 |
|
Document
Type: Benchmarking Study
Pub. Date: October 5, 2011 Ref. Number:
SV4582 |
|
|
|
| The Five Essential Practices of the Data-Savvy Organization |
|
|
|
|
Document
Type: Update
Pub. Date: August 11, 2011 Ref. Number:
U0073 |
|
|
|
| Fulfilling the Promise of Integrated Marketing with Social Media |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: July 7, 2011 Ref. Number:
OLB110627 |
|
|
|
| Fulfilling the Promise of Integrated Marketing with Social Media |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: Ref. Number:
OLB110628 |
|
|
|
| Marketing Metrics to Business Metrics: Taking the Leap |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: May 19, 2011 Ref. Number:
OLB110517 |
|
|
|
| ITSMA Online Survey: Data Driven Marketing |
|
|
|
|
Document
Type: Benchmarking Study Complimentary Version Available
Pub. Date: April 28, 2011 Ref. Number:
SV4581 |
|
|
|
| Do You Need a Chief Marketing Technologist? |
|
|
|
|
Document
Type: Viewpoint
Pub. Date: April 5, 2011 Ref. Number:
V0052 |
|
|
|
| Lead Generation High Performers: Lessons from the Best |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: Ref. Number:
OLB110322 |
|
|
|
| Services Marketing Budgets and Benchmarks: 2011 Budget Allocations and Trends, January 2011 |
|
|
|
|
Document
Type: Benchmarking Study
Pub. Date: March 1, 2011 Ref. Number:
B022 |
|
|
|
| The Analytics Checklist |
|
|
|
|
Document
Type: Tool
Pub. Date: February 24, 2011 Ref. Number:
TB045 |
|
|
|
| ITSMA’s Top Ten Marketing Ideas of 2010 |
|
|
|
|
Document
Type: Complimentary Version Available
Pub. Date: February 8, 2011 Ref. Number:
10TOP10 |
|
|
|
| ITSMA’s 2011 State of the Marketing Profession Address: Improving Relevancy and Increasing Intimacy |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: January 27, 2011 Ref. Number:
OLB110125 |
|
|
|
| How Cloud Computing will Change Marketing |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: October 11, 2010 Ref. Number:
OLB101005 |
|
|
|
| Marketing Organization Model, Structure, and Competencies of the Future |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: June 30, 2010 Ref. Number:
OLB100629 |
|
|
|
| Why Marketing Must Be the Catalyst for Social Media |
|
|
|
|
Document
Type: Online Briefing
Pub. Date: May 18, 2010 Ref. Number:
OLB100511 |
|
|
|
| Globalizing Marketing: How to Sync Headquarters and Field Marketing |
|
|
|
|
Document
Type: Viewpoint
Pub. Date: May 14, 2010 Ref. Number:
V0051 |
|
|
|
| Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations |
|
|
|
|
Document
Type: Viewpoint
Pub. Date: March 15, 2010 Ref. Number:
V0050 |
|
|
|
| How IBM Uses Analytics to Predict Marketing Success |
|
|
|
|
Document
Type: Viewpoint
Pub. Date: March 5, 2010 Ref. Number:
V0048 |
|
|
|
| ITSMA’s Manifesto for Marketing Transformation in 2010 |
|
|
|
|
Document
Type: Update
Pub. Date: February 17, 2010 Ref. Number:
U0068 |
|
|
|
| Services Marketing Budgets and Benchmarks: 2010 Budget Allocations and Trends |
|
|
|
|
Document
Type: Benchmarking Study
Pub. Date: February 10, 2010 Ref. Number:
B021 |
|
|
|
| ITSMA’s 2010 State of the Profession Address |
|
|
|
|
Document
Type: Online Briefing Complimentary Version Available
Pub. Date: February 1, 2010 Ref. Number:
OLB100126 |
|
|
|
| Sales Enablement Practices and Trends: Increasing Marketing’s Impact |
|
|
|
|
Document
Type: Benchmarking Study
Pub. Date: November 6, 2009 Ref. Number:
SV4575 |
|
|
|
| Market Pulse |
|
|
|
|
Document
Type: Survey
Pub. Date: November 4, 2009 Ref. Number:
SV4576 |
|
|
|
