All ITSMA Focus Report Documents     

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How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date: October 26, 2009        Ref. Number:  F016
How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date: October 25, 2009        Ref. Number:  F016EU
How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date:         Ref. Number:  F016US
How Customers Choose Solution Providers, North America, 2008
Document Type: Focus Report         Pub. Date: November 11, 2008        Ref. Number:  F014
2007 How Customers Choose Solution Providers
Document Type: Focus Report          Pub. Date: November 2, 2007        Ref. Number:  F013
Key Trends in Software Maintenance and Support: Listening to the Voice of Your Customer
Document Type: Focus Report          Pub. Date: July 11, 2006        Ref. Number:  F011
Connecting with Customers: Generating Awareness, Interest, and Confidence for Technology Services
Document Type: Focus Report          Pub. Date: May 9, 2005        Ref. Number:  F009
Buyer Views on Outsourcing and Offshoring: Marketing Implications for ITO and BPO Providers
Document Type: Focus Report         y Pub. Date: September 30, 2004        Ref. Number:  F008
How Customers Choose IT Services: Insights into Winning More Business
Document Type: Focus Report         y Pub. Date: August 1, 2002        Ref. Number:  F007
Building Brand Loyalty: Lessons from Industry Leaders
Document Type: Focus Report          Pub. Date: April 1, 2000        Ref. Number:  F005
Organizational Excellence: Building the Optimal IT Services Marketing Function
Document Type: Focus Report          Pub. Date: August 1, 1998        Ref. Number:  F002
Maximizing Customer Loyalty: The Role of Services Marketing
Document Type: Focus Report          Pub. Date: August 1, 1997        Ref. Number:  F001