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| Thought Leadership Marketing: How to Build Relationships and Revenue Through Ideas |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: April 9, 2012 Ref. Number:
F021 |
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| ITSMA’s Top Ten B2B Marketing Ideas of 2011 |
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Document
Type: Summary Complimentary Version
Pub. Date: January 26, 2012 Ref. Number:
11TOP10 |
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| IBM’s Institute for Business Value: How to Convert Thought Leadership Research Into Revenue |
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Document
Type: Case Study
Pub. Date: January 16, 2012 Ref. Number:
CS0029 |
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| The Rise of the B2B Social Buyer: Results from the ITSMA How Buyers Consume Information Survey, 2011 |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: November 29, 2011 Ref. Number:
F020 |
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| Fulfilling the Promise of Integrated Marketing with Social Media |
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Document
Type: Online Briefing
Pub. Date: July 7, 2011 Ref. Number:
OLB110627 |
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| Fulfilling the Promise of Integrated Marketing with Social Media |
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Document
Type: Online Briefing
Pub. Date: Ref. Number:
OLB110628 |
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| How Business Themes Help Drive Revenue |
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Document
Type: Update
Pub. Date: July 5, 2011 Ref. Number:
U0071 |
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| Lead Generation High Performers: Lessons from the Best |
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Document
Type: Online Briefing
Pub. Date: April 5, 2011 Ref. Number:
OLB110322 |
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| ITSMA Online Survey: Thought Leadership |
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Document
Type: Benchmarking Study
Pub. Date: February 1, 2011 Ref. Number:
SV4580 |
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| How Customers Choose Solution Providers, 2010: The New Buyer Paradox |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: January 6, 2011 Ref. Number:
F018 |
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| ITSMA Special Report: How to Fit Social Media into your Overall Marketing Strategy and Make it Stick |
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Document
Type: Focus Report
Pub. Date: December 14, 2010 Ref. Number:
F019 |
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| Creating the Ideal Thought Leadership Development and Dissemination Balance |
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Document
Type: Online Briefing
Pub. Date: December 8, 2010 Ref. Number:
OLB101207 |
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| Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline, 2010 ITSMA and RainToday.com Lead Generation Survey |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: November 24, 2010 Ref. Number:
SV4579R |
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| Intel: How to Build Social Media Engagement Among Employees |
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Document
Type: Case Study
Pub. Date: September 27, 2010 Ref. Number:
CS0027 |
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| Kronos: How to Use Blogging to Reach an Executive-Level Audience |
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Document
Type: Case Study
Pub. Date: August 11, 2010 Ref. Number:
CS0026 |
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| ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: April 13, 2010 Ref. Number:
SV4578 |
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| Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations |
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Document
Type: Viewpoint
Pub. Date: March 15, 2010 Ref. Number:
V0050 |
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| ITSMA’s Manifesto for Marketing Transformation in 2010 |
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Document
Type: Update
Pub. Date: February 17, 2010 Ref. Number:
U0068 |
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| ITSMA’s 2010 State of the Profession Address |
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Document
Type: Online Briefing Abbreviated Summary Available
Pub. Date: February 1, 2010 Ref. Number:
OLB100126 |
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| How to Format White Papers for Readability |
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Document
Type: Tool
Pub. Date: November 18, 2009 Ref. Number:
TB042 |
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| Understanding Changing Buyer Behavior: Marketing Programs and Tactics that Work Today |
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Document
Type: Online Briefing
Pub. Date: September 23, 2009 Ref. Number:
OLB090917 |
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| How to Create a Thought Leadership Network |
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Document
Type: Tool
Pub. Date: September 22, 2009 Ref. Number:
TB041 |
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| The “Marketing” Enterprise of the Future |
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Document
Type: Viewpoint
Pub. Date: August 20, 2009 Ref. Number:
V0049 |
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| Marketing to the CIO’s Hot Buttons |
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Document
Type: Online Briefing
Pub. Date: July 14, 2009 Ref. Number:
OLB090714 |
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| The Epiphany Stage: The Missing Link in the Buying Process |
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Document
Type: Update
Pub. Date: January 27, 2009 Ref. Number:
U0062 |
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