All ITSMA Interactive Online/Digital Marketing Documents     

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ITSMA’s 2012 State of the Marketing Profession Address
Document Type: Online Briefing         Pub. Date: January 27, 2012        Ref. Number:  OLB120125
The Rise of the B2B Social Buyer: Results from the ITSMA How Buyers Consume Information Survey, 2011
Document Type: Focus Report        Abbreviated Summary Available Pub. Date: November 29, 2011        Ref. Number:  F020
Fulfilling the Promise of Integrated Marketing with Social Media
Document Type: Online Briefing         Pub. Date: July 7, 2011        Ref. Number:  OLB110627
Fulfilling the Promise of Integrated Marketing with Social Media
Document Type: Online Briefing         Pub. Date:         Ref. Number:  OLB110628
ITSMA’s Integrated B2B Social Media Marketing Framework
Document Type: Tool         Pub. Date: February 2, 2011        Ref. Number:  TB044
ITSMA’s 2011 State of the Marketing Profession Address: Improving Relevancy and Increasing Intimacy
Document Type: Online Briefing         Pub. Date: January 27, 2011        Ref. Number:  OLB110125
How Customers Choose Solution Providers, 2010: The New Buyer Paradox
Document Type: Focus Report        Abbreviated Summary Available Pub. Date: January 6, 2011        Ref. Number:  F018
ITSMA Special Report: How to Fit Social Media into your Overall Marketing Strategy and Make it Stick
Document Type: Focus Report         Pub. Date: December 14, 2010        Ref. Number:  F019
Intel: How to Build Social Media Engagement Among Employees
Document Type: Case Study         Pub. Date: September 27, 2010        Ref. Number:  CS0027
Kronos: How to Use Blogging to Reach an Executive-Level Audience
Document Type: Case Study         Pub. Date: August 11, 2010        Ref. Number:  CS0026
IBM Software Group: How to Integrate Social Media into the Marketing Strategy
Document Type: Case Study         Pub. Date: August 3, 2010        Ref. Number:  CS0025
Why Marketing Must Be the Catalyst for Social Media
Document Type: Online Briefing         Pub. Date: May 18, 2010        Ref. Number:  OLB100511
CSC’s WikonnecT: How to Build a Thriving Social Media Community
Document Type: Case Study         Pub. Date: April 30, 2010        Ref. Number:  CS0024
ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business
Document Type: Benchmarking Study        Abbreviated Summary Available Pub. Date: April 13, 2010        Ref. Number:  SV4578
Xerox Global Services’ Competipedia: Using Social Media to Enable the Sales Force
Document Type: Case Study         Pub. Date: April 1, 2010        Ref. Number:  CS0023
Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations
Document Type: Viewpoint         Pub. Date: March 15, 2010        Ref. Number:  V0050
ITSMA’s Manifesto for Marketing Transformation in 2010
Document Type: Update         Pub. Date: February 17, 2010        Ref. Number:  U0068
ITSMA’s 2010 State of the Profession Address
Document Type: Online Briefing        Abbreviated Summary Available Pub. Date: February 1, 2010        Ref. Number:  OLB100126
Leading Practices in B2B Customer Engagement
Document Type: Benchmarking Study         Pub. Date: November 5, 2009        Ref. Number:  SV4577
How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available Pub. Date: October 26, 2009        Ref. Number:  F016
How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available Pub. Date: October 25, 2009        Ref. Number:  F016EU
How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available Pub. Date:         Ref. Number:  F016US
Understanding Changing Buyer Behavior: Marketing Programs and Tactics that Work Today
Document Type: Online Briefing         Pub. Date: September 23, 2009        Ref. Number:  OLB090917
Web 2.0 Gets Strategic Executive Summary
Document Type: Study         Pub. Date: July 9, 2009        Ref. Number:  SV4574E
Web 2.0 Gets Strategic
Document Type: Study         Pub. Date: June 5, 2009        Ref. Number:  SV4574