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| How to Successfully Navigate the Four Stages of Lead Management Maturity |
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Document
Type: Online Briefing
Pub. Date: December 2, 2011 Ref. Number:
OLB111201 |
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| The Rise of the B2B Social Buyer: Results from the ITSMA How Buyers Consume Information Survey, 2011 |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: November 29, 2011 Ref. Number:
F020 |
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| How Buyers Consume Information: The Rise of the B2B Social Buyer |
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Document
Type: Online Briefing
Pub. Date: November 16, 2011 Ref. Number:
OLB111115 |
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| B2B Services and Solutions Lead Management Benchmarks |
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Document
Type: Benchmarking Study
Pub. Date: October 5, 2011 Ref. Number:
SV4582 |
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| How to Create a Predictive Lead Management Process |
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Document
Type: Update
Pub. Date: July 21, 2011 Ref. Number:
U0072 |
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| Marketing Metrics to Business Metrics: Taking the Leap |
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Document
Type: Online Briefing
Pub. Date: May 19, 2011 Ref. Number:
OLB110517 |
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| Lead Generation High Performers: Lessons from the Best |
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Document
Type: Online Briefing
Pub. Date: April 5, 2011 Ref. Number:
OLB110322 |
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| ITSMA’s 2011 State of the Marketing Profession Address: Improving Relevancy and Increasing Intimacy |
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Document
Type: Online Briefing
Pub. Date: January 27, 2011 Ref. Number:
OLB110125 |
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| How Customers Choose Solution Providers, 2010: The New Buyer Paradox |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: January 6, 2011 Ref. Number:
F018 |
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| Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline, 2010 ITSMA and RainToday.com Lead Generation Survey |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: November 24, 2010 Ref. Number:
SV4579R |
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| How Cloud Computing will Change Marketing |
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Document
Type: Online Briefing
Pub. Date: October 11, 2010 Ref. Number:
OLB101005 |
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| ITSMA’s Manifesto for Marketing Transformation in 2010 |
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Document
Type: Update
Pub. Date: February 17, 2010 Ref. Number:
U0068 |
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| ITSMA’s 2010 State of the Profession Address |
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Document
Type: Online Briefing Abbreviated Summary Available
Pub. Date: February 1, 2010 Ref. Number:
OLB100126 |
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| Sales Enablement Practices and Trends: Increasing Marketing’s Impact |
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Document
Type: Benchmarking Study
Pub. Date: November 6, 2009 Ref. Number:
SV4575 |
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| How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: October 26, 2009 Ref. Number:
F016 |
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| How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: October 25, 2009 Ref. Number:
F016EU |
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| How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: Ref. Number:
F016US |
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| Understanding Changing Buyer Behavior: Marketing Programs and Tactics that Work Today |
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Document
Type: Online Briefing
Pub. Date: September 23, 2009 Ref. Number:
OLB090917 |
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| Generating Revenue in Tough Times: Better Thinking, Better Tactics |
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Document
Type: Online Briefing
Pub. Date: February 27, 2009 Ref. Number:
OLB090225 |
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| What Really Matters to Decision Makers? Insight into Key Buying Criteria for Services and Solutions – North America |
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Document
Type: Online Briefing
Pub. Date: August 12, 2008 Ref. Number:
OLB080812 |
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| 17 Ways to Create More Valuable Leads |
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Document
Type: Viewpoint
Pub. Date: August 11, 2008 Ref. Number:
V0042 |
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| Penetrating New Accounts: ITSMA Member Survey Results |
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Document
Type: Benchmarking Study
Pub. Date: May 14, 2008 Ref. Number:
SV3917 |
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| Rebalancing Push and Pull: Best Practices in Demand Generation |
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Document
Type: Online Briefing
Pub. Date: July 21, 2004 Ref. Number:
OLB072004 |
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| Wipro Technologies: The Art and Science of Effective Lead Generation |
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Document
Type: Case Study
Pub. Date: December 31, 2003 Ref. Number:
CS0007 |
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