All ITSMA Content, Communications, and Advertising Documents     

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ITSMA’s 2012 State of the Marketing Profession Address
Document Type: Online Briefing         Pub. Date: January 27, 2012        Ref. Number:  OLB120125
ITSMA’s Top Ten B2B Marketing Ideas of 2011
Document Type: Summary        Complimentary Version Available Pub. Date: January 26, 2012        Ref. Number:  11TOP10
IBM’s Institute for Business Value: How to Convert Thought Leadership Research Into Revenue
Document Type: Case Study         Pub. Date: January 16, 2012        Ref. Number:  CS0029
How to Successfully Navigate the Four Stages of Lead Management Maturity
Document Type: Online Briefing         Pub. Date: December 2, 2011        Ref. Number:  OLB111201
The Rise of the B2B Social Buyer: Results from the ITSMA How Buyers Consume Information Survey, 2011
Document Type: Focus Report        Complimentary Version Available Pub. Date: November 29, 2011        Ref. Number:  F020
How Buyers Consume Information: The Rise of the B2B Social Buyer
Document Type: Online Briefing         Pub. Date: November 16, 2011        Ref. Number:  OLB111115
B2B Services and Solutions Lead Management Benchmarks
Document Type: Benchmarking Study         Pub. Date: October 5, 2011        Ref. Number:  SV4582
How to Create a Predictive Lead Management Process
Document Type: Update         Pub. Date: July 21, 2011        Ref. Number:  U0072
Fulfilling the Promise of Integrated Marketing with Social Media
Document Type: Online Briefing         Pub. Date: July 7, 2011        Ref. Number:  OLB110627
Fulfilling the Promise of Integrated Marketing with Social Media
Document Type: Online Briefing         Pub. Date:         Ref. Number:  OLB110628
How Business Themes Help Drive Revenue
Document Type: Update         Pub. Date: July 5, 2011        Ref. Number:  U0071
Marketing Metrics to Business Metrics: Taking the Leap
Document Type: Online Briefing         Pub. Date: May 19, 2011        Ref. Number:  OLB110517
Lead Generation High Performers: Lessons from the Best
Document Type: Online Briefing         Pub. Date: April 5, 2011        Ref. Number:  OLB110322
Services Marketing Budgets and Benchmarks: 2011 Budget Allocations and Trends, January 2011
Document Type: Benchmarking Study         Pub. Date: March 1, 2011        Ref. Number:  B022
ITSMA’s Top Ten Marketing Ideas of 2010
Document Type:         Complimentary Version Available Pub. Date: February 8, 2011        Ref. Number:  10TOP10
ITSMA’s Integrated B2B Social Media Marketing Framework
Document Type: Tool         Pub. Date: February 2, 2011        Ref. Number:  TB044
ITSMA Online Survey: Thought Leadership
Document Type: Benchmarking Study         Pub. Date: February 1, 2011        Ref. Number:  SV4580
ITSMA’s 2011 State of the Marketing Profession Address: Improving Relevancy and Increasing Intimacy
Document Type: Online Briefing         Pub. Date: January 27, 2011        Ref. Number:  OLB110125
How Customers Choose Solution Providers, 2010: The New Buyer Paradox
Document Type: Focus Report        Complimentary Version Available Pub. Date: January 6, 2011        Ref. Number:  F018
ITSMA Special Report: How to Fit Social Media into your Overall Marketing Strategy and Make it Stick
Document Type: Benchmarking Study         Pub. Date: December 14, 2010        Ref. Number:  F019
Creating the Ideal Thought Leadership Development and Dissemination Balance
Document Type: Online Briefing         Pub. Date: December 8, 2010        Ref. Number:  OLB101207
Lead Generation Benchmark Report: How the Best Firms Fill the Pipeline, 2010 ITSMA and RainToday.com Lead Generation Survey
Document Type: Benchmarking Study        Complimentary Version Available Pub. Date: November 24, 2010        Ref. Number:  SV4579R
How Cloud Computing will Change Marketing
Document Type: Online Briefing         Pub. Date: October 11, 2010        Ref. Number:  OLB101005
Intel: How to Build Social Media Engagement Among Employees
Document Type: Case Study         Pub. Date: September 27, 2010        Ref. Number:  CS0027
Kronos: How to Use Blogging to Reach an Executive-Level Audience
Document Type: Case Study         Pub. Date: August 11, 2010        Ref. Number:  CS0026