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| BT KAM Live: Using Automated Research to Create Better Sales Conversations |
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Document
Type: Case Study
Pub. Date: May 11, 2012 Ref. Number:
CS0030 |
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| IBM’s Institute for Business Value: How to Convert Thought Leadership Research Into Revenue |
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Document
Type: Case Study
Pub. Date: January 16, 2012 Ref. Number:
CS0029 |
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| Cisco: How to Train Partners in the Complex Solutions Sale |
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Document
Type: Case Study
Pub. Date: September 6, 2011 Ref. Number:
CS0028 |
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| Intel: How to Build Social Media Engagement Among Employees |
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Document
Type: Case Study
Pub. Date: September 27, 2010 Ref. Number:
CS0027 |
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| Kronos: How to Use Blogging to Reach an Executive-Level Audience |
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Document
Type: Case Study
Pub. Date: August 11, 2010 Ref. Number:
CS0026 |
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| IBM Software Group: How to Integrate Social Media into the Marketing Strategy |
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Document
Type: Case Study
Pub. Date: August 3, 2010 Ref. Number:
CS0025 |
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| CSC’s WikonnecT: How to Build a Thriving Social Media Community |
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Document
Type: Case Study
Pub. Date: April 30, 2010 Ref. Number:
CS0024 |
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| Xerox Global Services’ Competipedia: Using Social Media to Enable the Sales Force |
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Document
Type: Case Study
Pub. Date: April 1, 2010 Ref. Number:
CS0023 |
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| Lawson Global Support: How to Use Research to Develop Improved Offerings |
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Document
Type: Case Study
Pub. Date: October 21, 2009 Ref. Number:
CS0022 |
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| Fujitsu Services: How to Use Segmentation to Prioritise Sales Opportunities |
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Document
Type: Case Study
Pub. Date: July 24, 2009 Ref. Number:
CS0021 |
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| Improving Sales Effectiveness Through Guided Conversations: Xerox Global Services Tour |
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Document
Type: Case Study
Pub. Date: July 22, 2009 Ref. Number:
CS0019 |
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| How to Develop a Complex Solution: HP’s Data Center Transformation |
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Document
Type: Case Study
Pub. Date: April 14, 2009 Ref. Number:
CS0020 |
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| Elevating the Focus on Customers: ABM at Unisys Europe |
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Document
Type: Case Study
Pub. Date: June 12, 2008 Ref. Number:
CS0017 |
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| Implementing Account-Based Marketing at Xerox |
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Document
Type: Case Study
Pub. Date: June 29, 2007 Ref. Number:
CS0016 |
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| From Skunkworks to Solutions Success: Marketing Leads BEA’s Transformation |
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Document
Type: Case Study
Pub. Date: February 12, 2007 Ref. Number:
CS0015 |
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| Fujitsu Services: A Comprehensive Programme for Reputation and Differentiation Management |
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Document
Type: Case Study
Pub. Date: October 30, 2006 Ref. Number:
CS0014 |
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| High-Impact Customer Councils: Executive Relationships Reshape the Way Avaya Goes to Market |
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Document
Type: Case Study
Pub. Date: August 1, 2006 Ref. Number:
CS0013 |
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| IKON Service Excellence: Creating a Culture to Improve the Customer Experience |
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Document
Type: Case Study
Pub. Date: March 13, 2006 Ref. Number:
CS0012 |
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| Using Business Impact Tools to Communicate Value: How Avaya Revitalized Its Services Business |
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Document
Type: Case Study
Pub. Date: April 26, 2005 Ref. Number:
CS0011 |
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| Novell Secure Enterprise Dashboard: A Solutions Development Success Story |
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Document
Type: Case Study
Pub. Date: February 4, 2005 Ref. Number:
CS0010 |
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| Hewlett-Packard Services: Building Value Propositions for Target Clients |
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Document
Type: Case Study
Pub. Date: July 21, 2004 Ref. Number:
EUC003 |
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| Unisys: A Value-Based Approach to Client-Centric Marketing |
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Document
Type: Case Study
Pub. Date: Ref. Number:
EUC004 |
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| Services Marketing Ignites a Change in Worldwide Sales Strategy: Ciscos Value Selling Initiative’ |
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Document
Type: Case Study
Pub. Date: May 24, 2004 Ref. Number:
CS0009 |
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| Assessing Marketing’s Strategic Value: The Unisys Marketing Dashboard |
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Document
Type: Case Study
Pub. Date: February 25, 2004 Ref. Number:
CS0008 |
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| Wipro Technologies: The Art and Science of Effective Lead Generation |
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Document
Type: Case Study
Pub. Date: December 31, 2003 Ref. Number:
CS0007 |
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