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All ITSMA Annual Research Documents     

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ITSMA’s Top Ten B2B Marketing Ideas of 2011
Document Type: Summary        Complimentary Version
Pub. Date: January 26, 2012        Ref. Number:  11TOP10

ITSMA’s Top Ten Marketing Ideas of 2010
Document Type:         Abbreviated Summary Available
Pub. Date: February 8, 2011        Ref. Number:  10TOP10

Services Marketing Budgets and Benchmarks: 2010 Budget Allocations and Trends
Document Type: Benchmarking Study        
Pub. Date: February 10, 2010        Ref. Number:  B021

Sales Enablement Practices and Trends: Increasing Marketing’s Impact
Document Type: Benchmarking Study        
Pub. Date: November 6, 2009        Ref. Number:  SV4575

Market Pulse
Document Type: Survey        
Pub. Date: November 4, 2009        Ref. Number:  SV4576

How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: October 26, 2009        Ref. Number:  F016

How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: October 25, 2009        Ref. Number:  F016EU

How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date:         Ref. Number:  F016US

Services Marketing Budgets and Benchmarks: 2009 Budget Allocations and Trends, Data from ITSMA Key Metrics Survey, January 2009
Document Type: Study        
Pub. Date: February 6, 2009        Ref. Number:  B020

How Customers Choose Solution Providers, North America, 2008
Document Type: Focus Report        
Pub. Date: November 11, 2008        Ref. Number:  F014

Services Marketing Budgets and Benchmarks: 2008 Budget Allocations and Trends
Document Type: Benchmarking Study         Abbreviated Summary Available
Pub. Date: February 27, 2008        Ref. Number:  B018

2007 How Customers Choose Solution Providers
Document Type: Focus Report         
Pub. Date: November 2, 2007        Ref. Number:  F013

Services Marketing Budgets and Benchmarks: 2007 Budget Allocations and Trends
Document Type: Benchmarking Study         Abbreviated Summary Available
Pub. Date: February 21, 2007        Ref. Number:  B017

Services Marketing Budgets and Benchmarks: 2006 Budget Allocations and Trends
Document Type: Benchmarking Study         
Pub. Date: February 22, 2006        Ref. Number:  B016

Services Marketing Budgets and Benchmarks: 2005 Metrics, Trends, and Challenges
Document Type: Benchmarking Study         Abbreviated Summary Available
Pub. Date: June 1, 2005        Ref. Number:  B015

Services Marketing Budgets and Benchmarks: 2004 Budget Allocations and Trends
Document Type: Benchmarking Study         Abbreviated Summary Available
Pub. Date: March 29, 2004        Ref. Number:  B014

Services Marketing Budgets and Benchmarks: 2003 Budget Allocations and Trends
Document Type: Benchmarking Study         
Pub. Date: November 6, 2003        Ref. Number:  B013

 


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