News

Professional Services Firms Must Strengthen Differentiation, ITSMA Study Shows

Wednesday, September 7th, 2005

Junk the Jargon: An Interview with Deloitte’s Brian Fugere

Monday, August 1st, 2005

Capgeminis Commitment to Collaboration’

Monday, August 1st, 2005

Enterprise Software Vendors and Integrators Brace for New Competitive Landscape

Tuesday, July 19th, 2005

2005 IT Services Marketing Budget Study Reveals New Priorities and Trends

Tuesday, June 21st, 2005

Customer Control Driving Change in IT Sales and Marketing Practices, ITSMA Studies Show

Monday, May 23rd, 2005

ITSMA Launches 2005 Marketing Excellence Awards

Thursday, April 14th, 2005

Go-to-Market Strategies: Eight Steps to Success

Saturday, May 1st, 2004

When Moving to Solutions, Marketing Must Lead the Way

Monday, March 1st, 2004

Selling Tech Services Getting Harder and Easier

Sunday, February 1st, 2004

Making Lead Generation Count: Wipros Web-Based Program’

Thursday, January 1st, 2004

ITSMA Conference Highlights Marketers Priorities for 2004′

Saturday, November 1st, 2003

Power Shift: Marketing in the Customer-Driven Future

Wednesday, October 1st, 2003

Balancing Research Priorities

Monday, September 1st, 2003

Marketers Refocusing Sales Support for Solutions Selling

Friday, August 1st, 2003

Consulting Dyslexia

Thursday, November 29th, 2001

Lucents Next Move: Who Wins?’

Thursday, November 8th, 2001

Rethinking and Rebuilding: Marketing Priorities After September 11

Wednesday, September 26th, 2001

Chief Revenue Officers: More Dot-Com Hype, or Sensible Solution to the Marketing and Sales Divide?

Thursday, July 19th, 2001

Survival Strategies: AGENCY.COM Challenges the e-Consulting Collapse

Monday, April 16th, 2001

Fine Tuning the Services Agenda

Monday, March 5th, 2001

Accenture’s Bid to Redefine Consulting

Wednesday, January 24th, 2001

EDS Ups the Ante: Massive COMDEX Project Rebuts Growing Trade Show Backlash

Friday, November 10th, 2000

Genuitys Black Rocket Launch Highlights Network Services Savvy’

Wednesday, October 4th, 2000

Culture Clash: Can Hewlett-Packard Really Integrate PricewaterhouseCoopers?

Monday, September 11th, 2000