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	Page 1 of 2 1 2 > Account Based Marketing: Four Steps to Adopting and Optimizing a Successful ABM Program Published: Wednesday, February 1st, 2012 Building the Idea Organisation: How Sustainable is Thought Leadership in Client Engagement, Lead Generation and Building Brand Preference? Published: Wednesday, February 1st, 2012 Marketing Business Services and Solutions, May 2012 Published: Wednesday, January 18th, 2012 The Rise of the Social Buyer Published: Friday, December 9th, 2011 The Unique Considerations of Marketing Business Services and Solutions Published: Wednesday, November 23rd, 2011 ITSMA’s 2012 State of the Marketing Profession Address Published: Monday, November 21st, 2011 ITSMA’s 2012 State of the Marketing Profession Address Published: Monday, November 21st, 2011 Social Media Update and Metrics Published: Monday, October 31st, 2011 The Changing Ecosystem of Marketing Published: Thursday, September 22nd, 2011 Does Your Brand Management Meet Today’s Business Challenges? Published: Tuesday, August 2nd, 2011 Fulfilling the Promise of Integrated Marketing with Social Media Published: Wednesday, June 1st, 2011 The impact of B2C on B2B Marketing Published: Thursday, May 5th, 2011 Does Key Account Marketing Power Relationships for Profit? Published: Tuesday, March 1st, 2011 How to Successfully Navigate the Four Stages of Lead Management Maturity Published: Monday, December 27th, 2010 How Buyers Consume Information Published: Monday, December 27th, 2010 Fulfilling the Promise of Integrated Marketing with Social Media Published: Monday, December 27th, 2010 Marketing Metrics to Business Metrics: Taking the Leap Published: Monday, December 27th, 2010 Lead Generation High Performers: Lessons from the Best Published: Monday, December 27th, 2010 ITSMA’s 2011 State of the Marketing Profession Address Published: Thursday, December 2nd, 2010 ITSMA’s 2011 State of the Marketing Profession Address Published: Thursday, December 2nd, 2010 Why Marketing Must Be the Catalyst for Social Media—and How to Do It Published: Monday, May 3rd, 2010 Advisory Board Meeting Published: Tuesday, February 2nd, 2010 Account-Based Marketing Council Meeting Published: Thursday, January 14th, 2010 Social Media: Obstacles & Objections Published: Thursday, January 14th, 2010 Social Media Workshop: Building the Business Case for Social Media in B2B Marketing Published: Thursday, January 14th, 2010 Page 1 of 2 1 2 >

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