Europe | IT Services Marketing Association

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	Page 1 of 3 1 2 3 > Measuring and Communicating Marketing Performance Published: Wednesday, April 24th, 2013 ITSMA ABM Certification Programme Published: Friday, March 1st, 2013 Realising the Promise of Marketing Technology Published: Thursday, January 31st, 2013 Marketing Budget & Priorities Discussion Published: Thursday, January 31st, 2013 Realizing the Promise of Marketing Technology Published: Wednesday, January 30th, 2013 ITSMA’s 2013 State of the Marketing Profession Address Published: Tuesday, November 20th, 2012 ITSMA’s 2013 State of the Marketing Profession Address Published: Tuesday, November 20th, 2012 Marketing’s role in driving innovation and creativity within the business Published: Thursday, November 15th, 2012 How are buyers consuming information? Published: Thursday, November 15th, 2012 Mastering the Six Principles of Marketing Performance Management Published: Friday, September 14th, 2012 The Strategic Marketing Value Proposition: What the Business Expects of Marketing Published: Wednesday, July 18th, 2012 The New Skills Crisis in Marketing: Why Your Next Marketers Won’t Come from Marketing Published: Thursday, May 10th, 2012 Preparing for the B2B Social Buyer: Determining the Marketing Balance to Engage Traditional and New Social Buyers Published: Wednesday, May 9th, 2012 Solutions Marketing: How to Break the Code and Become a More Solutions-Driven Company Published: Monday, April 30th, 2012 Transforming the Marketing Organisation Published: Friday, April 13th, 2012 Successful Lead Management, Four Stages to Maturity Published: Thursday, February 9th, 2012 Account Based Marketing: Four Steps to Adopting and Optimizing a Successful ABM Program Published: Wednesday, February 1st, 2012 Building the Idea Organisation: How Sustainable is Thought Leadership in Client Engagement, Lead Generation and Building Brand Preference? Published: Wednesday, February 1st, 2012 The Rise of the Social Buyer Published: Friday, December 9th, 2011 The Unique Considerations of Marketing Business Services and Solutions Published: Wednesday, November 23rd, 2011 ITSMA’s 2012 State of the Marketing Profession Address Published: Monday, November 21st, 2011 ITSMA’s 2012 State of the Marketing Profession Address Published: Monday, November 21st, 2011 Social Media Update and Metrics Published: Monday, October 31st, 2011 The Changing Ecosystem of Marketing Published: Thursday, September 22nd, 2011 Does Your Brand Management Meet Today’s Business Challenges? Published: Tuesday, August 2nd, 2011 Page 1 of 3 1 2 3 >

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