Commentary | IT Services Marketing Association

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	Commentary
	ITSMA’s Marketing Big Ideas 2011: The Marketing Organization Will Coalesce Around Specialists and Super-marketers Published: Thursday, May 5th, 2011 Ten Ways B2B Marketing Is Transforming—and Five Focus Areas for Responding Published: Wednesday, November 17th, 2010 Marketing Transformation 2: Create an Automated, Integrated Closed-Loop Lead-Management Process Published: Wednesday, March 10th, 2010 2010: The Year of Marketing Transformation Published: Monday, February 8th, 2010 Five B2B Marketing Trends for 2010 Published: Wednesday, January 6th, 2010 Why Marketers Need a Publishing Process Published: Thursday, December 10th, 2009 Marketing Imperatives for 2010 Published: Wednesday, November 11th, 2009 Why the Account Planning Process Is Broken—and How to Fix It Published: Thursday, June 4th, 2009 Why Should Salespeople Work with Marketing, Anyway? Published: Tuesday, May 5th, 2009 Have You Given Your Employees Permission to Use Social Media? Published: Wednesday, April 1st, 2009 How to Balance Reuse and Customization in Marketing Published: Tuesday, March 3rd, 2009 The Best Way to Qualify Leads: Have Them Do It Themselves Published: Monday, February 9th, 2009 Why Our Customers Aren’t Listening to Us Published: Friday, January 9th, 2009 ITSMA’s Annual Marketing Conference: Four Priorities for 2009 Published: Monday, December 8th, 2008 Go from Campaigns to Conversations Published: Tuesday, November 25th, 2008 Give New Accounts the Attention They Deserve Published: Monday, October 6th, 2008 Account-Based Marketing Is Not as Expensive as You Think Published: Friday, September 12th, 2008 Before You Do Anything, Assess the Business and the Market Published: Monday, August 11th, 2008 The Steps to Vertical Market Leadership: ITSMA’s Vertical Maturity Model Published: Monday, July 7th, 2008 Marketing in a Recession: Beyond the Obvious Published: Tuesday, April 1st, 2008

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