In a service-centric world, your reputation is everything. Stories help you connect; experience seals the deal.

WHY REPUTATION MANAGEMENT?

Savvy B2B marketers know that total brand experience is far more important than fancy logos and snappy tag lines (although we like those, too). Sustaining the right reputation is a constant challenge that requires help from every corner of the organization.

HOW CAN ITSMA HELP?

With 20+ years experience supporting many of the top technology and professional services brands in the world, we focus on the fundamentals: What do your customers and prospects care about most? Where do they think you shine and fall short? How do you close the gaps? Start with the fundamentals and build from there. Ready to get started?

DIVE INTO THE DATA

Check out our research and publications on brand and reputation, storytelling, and brand communication

ASSESS YOUR REPUTATION

Conduct a 360 degree review of key stakeholder perceptions to identify critical strengths, challenges, and opportunities

SHARPEN YOUR STORY

Get in touch to discuss opportunities to sharpen your positioning, improve value props, or your strengthen your storytelling skills

Together, we can analyze your brand, improve your reputation, and educate your team on the stories and experience that customers truly value. The result? Greater interest and support from the stakeholders that matter most.

HOW DO WE WORK?

In fast-changing markets, there's no such thing as too much insight. Effective brand and reputation management always starts with understanding perceptions and identifying key gaps.

THREE ESSENTIAL TOOLS

  • Market Positioning Guide: Plot your position against key competitors in different markets
  • Brand Investment Matrix: Identify gaps between client priorities and perceptions to support a better story
  • Brand Equity Index: Create and manage your score to track competitive strength and improvement

Related research

THE ITSMA ADVANTAGE

Positioning B2B services is different. Product features don't matter, people and experience do.

We've been analyzing services brand and reputation for more than 20 years. Everyone wants to be different but usually in the same way! We get the nuances and we know what works.

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Further reading

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership