We interviewed Adele Revella, CEO and Founder, Buyer Persona Institute, on the pre-conference workshop, Let Your Buyer Personas Be Your Guide, at the ITSMA Annual Conference and what she plans to cover in the workshop — from messaging to implementation.
Hear how your most innovative peers are shaping the future of marketing this June 3–4 in Napa, CA. ITSMA’s annual Marketing Leadership Forum is one of the very few opportunities during the year for senior technology and professional services marketers to discuss the significant changes the profession is currently going through.
You know what marketing does is valuable. How do you demonstrate it to others, especially to the C-suite? The data in our 2013 ITSMA/VisionEdge Marketing/Forrester Marketing Performance Management Survey shows what best-in-class marketers are doing—and most are focused on activity, not business results.