The Marketing Strategist

Research, analysis, insight, ideas and tools
Search
Tags
Author
All 295
Brand 2 ITSMA 18 HCL 1 B2B 12 marketing 40 awards 5 branding 2 LinkedIn 1 reputation 1 campaign 2 IT services 1 MEA 4 ABM 12 Account based marketing 11 thought leadership 7 sales enablement 1 SITA 1 Sales 10 sales operations 1 Deloitte 4 content 2 Cisco 3 IoT 1 Internet of Everything 1 research 12 survey 1 agile 4 Ask ITSMA 4 client satisfaction 1 Unisys 1 loyalty 1 SAP 2 account planning 1 KPMG 1 UN 1 strategy 3 relationship marketing 1 digital 2 big data 2 Dell 2 Oracle 5 Amdocs 2 buyers journey 2 infographic 2 persona 1 market research 1 agility 2 Manasian 1 storytelling 1 story 1 agile marketing 1 services 4 SaaS 1 Xaas 2 as-a-service 1 s 1 Key account management 1 Cranfield 1 Fujitsu 1 Demandbase 1 Avanade 1 DHL 1 CSC 2 Strategic ABM 2 ABM Lite 2 Programmatic ABM 2 KAM 1 customer success 7 Jeb Dasteel 1 customer experience 3 retention 1 subscription 3 cloud 2 personas 1 buyer personas 2 solutions 1 skills 1 training 1 assessment 1 field marketing 1 budgeting 1 leadership 2 priorities 1 customer lifecycle 1 channel 1 partners 1 Customer satisfaction 1 customer loyalty 1 IBM 1 segmentation 1 demand generation 1 innovation 1 buyer behavior 2 engagement 3 marketing excellence awards 1 insight 1 insight-led 2 conference 1 online 1 value propositions 1 data 1 data-driven 1 metrics 1 dashboard 1 operations 1 customers 1 co-creation 1 executive engagement 1 buyers 1 communications 1 information 1 budgets 3 data analytics 1 book 2 practitioner's guide 1 how-to 1 education 1
  • Experience vs. Expertise: How to Partner with the CIO

    David L. King is senior vice president and CIO at Regal Entertainment Group, the nations largest chain of movie theaters. Based in Knoxville, Tennessee, Regal is at the forefront of the digital movie revolution. In this type of transformational environment, King looks for IT suppliers who are ready, willing, and able to serve as strategic partners. The challenge for King is identifying which suppliers are truly committed to long-term relationships and which suppliers are seeking short-term wins.’

    by Michael Minelli November 6, 2007 Read more

Want the latest news from ITSMA?

Subscribe to our newsletter for the latest insight, research and event news.

  1. must be completed!
  2. must be completed!
    must be completed!

You'll get an email about once a month and we'll never share your address.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership