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  • Use “Moral Purpose” to Drive Your Digital Reputation

    As customers begin discussing your company more online, you need to build your digital reputation. To engage customers in discussion and gain their loyalty, you need more than a profit motive. Marketers need to help their companies articulate their moral purpose. Doing so will improve your company’s reputation and make your marketing more relevant and successful, says Larry Weber, chairman and CEO of W2 Group.

    by Larry Weber October 7, 2009 Read more

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