The Marketing Strategist

Research, analysis, insight, ideas and tools
Search
Tags
Author
All 295
Brand 2 ITSMA 18 HCL 1 B2B 12 marketing 40 awards 5 branding 2 LinkedIn 1 reputation 1 campaign 2 IT services 1 MEA 4 ABM 12 Account based marketing 11 thought leadership 7 sales enablement 1 SITA 1 Sales 10 sales operations 1 Deloitte 4 content 2 Cisco 3 IoT 1 Internet of Everything 1 research 12 survey 1 agile 4 Ask ITSMA 4 client satisfaction 1 Unisys 1 loyalty 1 SAP 2 account planning 1 KPMG 1 UN 1 strategy 3 relationship marketing 1 digital 2 big data 2 Dell 2 Oracle 5 Amdocs 2 buyers journey 2 infographic 2 persona 1 market research 1 agility 2 Manasian 1 storytelling 1 story 1 agile marketing 1 services 4 SaaS 1 Xaas 2 as-a-service 1 s 1 Key account management 1 Cranfield 1 Fujitsu 1 Demandbase 1 Avanade 1 DHL 1 CSC 2 Strategic ABM 2 ABM Lite 2 Programmatic ABM 2 KAM 1 customer success 7 Jeb Dasteel 1 customer experience 3 retention 1 subscription 3 cloud 2 personas 1 buyer personas 2 solutions 1 skills 1 training 1 assessment 1 field marketing 1 budgeting 1 leadership 2 priorities 1 customer lifecycle 1 channel 1 partners 1 Customer satisfaction 1 customer loyalty 1 IBM 1 segmentation 1 demand generation 1 innovation 1 buyer behavior 2 engagement 3 marketing excellence awards 1 insight 1 insight-led 2 conference 1 online 1 value propositions 1 data 1 data-driven 1 metrics 1 dashboard 1 operations 1 customers 1 co-creation 1 executive engagement 1 buyers 1 communications 1 information 1 budgets 3 data analytics 1 book 2 practitioner's guide 1 how-to 1 education 1
  • Marketing and HR: Essential Partners for the Branded Experience

    In a world of services and solutions, customer experience becomes a critical arena for brand differentiation. Customers have more information at their fingertips and endless choices of providers. They want to be treated as individuals and they want excellent service. If they don’t receive it, they go elsewhere to find it. Thus loyalty in both the business and consumer worlds is built by delivering a consistent, valuable, and differentiated experience for the customer.

    by Jacqueline Moyse April 13, 2005 Read more

Want the latest news from ITSMA?

Subscribe to our newsletter for the latest insight, research and event news.

  1. must be completed!
  2. must be completed!
    must be completed!

You'll get an email about once a month and we'll never share your address.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership