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  • How to Rescue a Brand in Crisis

    When something bad happens that involves your company—think Tylenol poisonings, accounting scandals, etc.—what do you do to protect the brand image you have spent years building up from crashing down around you? And perhaps more important, should you let the brand crash—that is, start fresh with a new name and image? Here are some important issues to consider in the wake of a crisis.

    by Geoff Dodds June 4, 2009 Read more

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