ITSMA research has shown that “differentiating the company or its offerings” is a perennial challenge for services and solutions marketers. ITSMA’s Julie Schwartz shares some insight into why this is such a tough area for services marketers and how they might do it differently.
If youve read any research lately around the value of IT, you know that one message repeats itself again and again: Measuring the value of technology is no easy task! When it comes to solutions, the measurement issue is even more complicated. Read on to learn more about the challenges… ‘
As companies focus more on developing, marketing, and selling solutions, many are discovering the need to form strategic partnerships. Working with partners, however, is no simple task. But addressing the questions in the following categories will certainly help!