Account-Based Marketing delivers the highest return on investment of any strategic B2B marketing approach. Period.

WHY ABM?

Sophisticated B2B buyers tune out all but the most relevant, helpful messages. ITSMA pioneered the concept of Account-Based Marketing in 2004 to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.

HOW CAN ITSMA HELP?

As a leading authority and advisor on ABM, we work with top B2B companies and the industry’s top ABM practitioners to develop and track best practice, guide ABM strategy and planning, develop your teams, and support ongoing programs. Our extensive research and hands-on experience underpins our proven approach. Ready to get started?

DIVE INTO THE DATA

Check out our research with the latest ABM benchmarks, case studies, presentations, and tools.

LEARN FROM OUR EXPERTS

Join our experts and top ABM practitioners at one of our briefings, forums, conferences, or workshops.

DEVELOP YOUR PROGRAM

Contact our consultants to discuss the best next step in strengthening your ABM strategy, plans, and program.

Together, we can accelerate your ABM success with the insight, plans, and team you need to succeed with your most important accounts. The result? Increased growth, collaboration, and trust with the clients that matter most.

HOW DO WE WORK?

ABM is a strategic approach that combines targeted, insight-led marketing with sales to increase mindshare, strengthen relationships, and drive growth in specific new and existing accounts.

FOUR KEY PRINCIPLES

  • Client-centricity and insight: Outside-in problem solving, not sales pitches
  • Marketing and Sales partnership: Full collaboration for an integrated approach
  • Reputation, relationships and growth: Objectives beyond just near-term revenue
  • Tailored programs and campaigns: Personalized propositions, content, and “plays” to drive interest and engagement.

Related research

LEARN FROM OUR RESEARCH

THE ITSMA ADVANTAGE

Successful ABM requires a sophisticated blend of people, process, and technology. BEEN THERE, DONE THAT Put simply, we’re the ABM experts! We’ve done the research, built the programs, codified the approach, and documented best practice from the industry’s leading practitioners for more than a decade

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ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account Based Marketing Branding & Reputation Buyer Personas Customer Success Thought Leadership