Professional Development

Inching Forward with Metrics
By Steve Hurley

Four Keys to Managing Complex Marketing Projects
By Lori Candau

Dell Expands Online Testing and Training for Services Sales
By Rob Leavitt

Training Fish to Fly? Seven Tips to Convert a Product Sales Force to Solutions Selling
by Steve Hurley

Analyzing Customers to Build Loyalty
By Philip Dover

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.