Marketing Training Programs

“I came away from ITSMA’s training program with a number of practical ideas to take back to my team, and was pleased to have real world examples and case studies to back them up.”

—Jim Budkie, VP, Marketing, Hitachi Consulting

For over 10 years, ITSMA has worked with the world’s leading technology services and solutions firms to improve marketing performance. If you are looking to spark new thinking, acquire new skills, or gain insight into industry best practices, call Robert Baginski at +1-910-933-9147 today.

Some of our most requested marketing training programs include:

Generating Results with ITSMA Account-Based Marketing^SM

Account-Based Marketing (ABM) has emerged as an effective approach for combating commoditization by creating the kinds of strategic buyer-vendor partnerships that build trusted relationships and substantially improved results.

Before implementing your ABM strategy, you need to know what it takes to roll out an end-to-end program, along with the specific information, resources, and commitment you'll need at each step along the way.

To learn more please contact Robert Baginski at +1-910-933-9147 or rbaginski@itsma.com.

Growing Your Solutions Business

Technology and professional services firms have moved aggressively over the last few years to become solutions providers. Yet the transition is proving to be extremely difficult, and going to market as a solutions provider requires substantial strategic and organizational change.

By completing this course, you will learn how to:

Organize for solutions ** Rethink the role of marketing ** Design a solutions strategy ** Develop and manage the right portfolio of solutions ** Create compelling solutions marketing campaigns ** Enable sales to sell solutions ** Manage internal change

To learn more please contact Robert Baginski at +1-910-933-9147 or rbaginski@itsma.com.

Services Marketing: Accelerating Services Growth

Technology services are intangible, perishable, hard to differentiate, and difficult to evaluate. With an emphasis on client-centric marketing that puts the client’s needs at the center of all your efforts, this course is designed to provide you, the services marketer, with an in-depth understanding of the concepts and skills most essential to your success.

To discuss your specific training needs, please contact Robert Baginski at +1-910-933-9147 or rbaginski@itsma.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.