| |
Download the Prospectus PDF
(212KB)
| “Companies and marketing people need to
recognize that the digital world has become the nexus, the starting
point, of everything. They have to start really living in a digital
world and not just treat the Web like an add-on program.” |
| –
Larry Weber, Chairman and CEO, W2 Group |
Overview
The explosion of digital information channels is dramatically transforming
the environment in which marketers operate. Fast growing channels such
as blogs, online communities, reputation aggregators, and social networks
provide marketers with a new set of opportunities and risks.
Right now,
bloggers are praising and denigrating you and your competitors. CIOs
are using online communities to share stories of negotiations and delivery
experiences. Potential buyers are checking you out with new online
networks far beyond the traditional analysts and media.
Taking advantage
of the
opportunities and minimizing the risks requires a deep understanding
of the dynamics of the new channels and a willingness to rethink
marketing strategies and priorities. You need to know where to look,
how to monitor,
whom to engage, and what techniques are going to be most effective. ITSMA’s multiclient study, Marketing
in the New Spheres of Influence, will provide study sponsors with rich insight into the new spheres of
influence and detailed knowledge of the most important channels and sources
for technology and networking services and solutions. Combining the industry,
marketing, and research expertise of ITSMA with the pioneering digital
marketing savvy and experience of Digital Influence Group, the study
will provide:
- A practical framework for understanding the new sources
of influence
- A detailed review of the top sources of digital
influence for the technology and networking services and solutions
market, along
with an overview of where and how study sponsors are covered
- Analysis of how buyers are using the new channels
- Benchmark
profiles of how
leading technology companies are investing in the new channels
- Practical recommendations for taking advantage of the new
channels
| “One of the must-dos in any corporation's
blog strategy is to have your ear to the ground, is to be
listening to the chatter and the conversation happening,
not just in the regular channels, not just the press, or
others who might follow your business but actually, now,
to the whole world." |
– Harriet Pearson
Vice President of Corporate Affairs and
Chief Privacy Officer, IBM
|
Study Sponsorship
Benefits of Sponsorship
This multiclient study is designed for providers
of business-to-business technology and networking services and solutions
who are interested in educating themselves on how to become a force
in the new digital world. Study sponsors will gain:
- A detailed review
of the top 20 sources of digital influence for business-to-business
technology
and networking services and solutions, along with an overview
of where and how study sponsors are covered
- An understanding of how
buyers
are using the new online channels
- Knowledge of the themes and
issues most
commonly addressed in the new spheres of influence
- Early
awareness of emerging issues
- Insight into the providers most
active in
the new online channels
- Understanding of how to engage the
most important online
influencers
Study Deliverables
Each sponsor will receive:
- An in-depth
final report with all study findings, including a framework
for influencing the new digital channels, a review of the industry’s
most important digital influencers, analysis of how buyers are using
the new channels, best
practice profiles of digital influence marketing, and practical
recommendations
- Access to a group Web briefing for study sponsors
highlighting the
most critical findings and recommendations
- One complimentary
seat at an ITSMA workshop on Marketing in the New Spheres of Influence
Sponsorship
Fees
Study sponsorship is available for up to 12 companies.
- $19,950
member rate
- $24,950 nonmember rate
- $5,000 optional private briefing – member rate
- $7,500 optional private briefing – nonmember rate
Research
Methodology
ITSMA and Digital Influence Group will undertake
qualitative and quantitative primary research to analyze the new spheres
of influence for technology and networking services and solutions and
understand the impact of the new channels on study sponsors. The research
will include:
- Identification of the top sources of digital influence
for the industry via qualitative and quantitative assessment
of the new channels
- Content analysis of the top sources for a four-week
period to evaluate key issues, debates, and coverage of study sponsors
- Online
survey of decision makers for technology services and solutions
to
understand
usage and impact of the new digital channels
- Interviews
with leading technology and services companies to uncover best practices
in the
new channels
Study sponsors will work with ITSMA and Digital Influence
Group
to shape the research design and reporting to maximize the value
of the study.
| Cost of Participation |
| |
Member Fee |
Nonmember Fee |
| Sponsorship |
$19,950 |
$24,950 |
| Optional Private Briefing |
$5,000 |
$7,500 |
Intranet License |
$5,000 |
$7,500 |
Contact Information
For more information, please contact Lori Weiner at +1-862-8500, Ext. 42, or lweiner@itsma.com.
About
Digital Influence Group
Based in Waltham, Massachusetts, Digital
Influence Group is the world's first
communications agency specializing in constituency management within digital
channels. Digital Influence Group uses advanced technology and communications
tools to help companies influence customers and prospects in the multiple digital
channels impacting their businesses. The agency relies on advanced constituency
management techniques, including precise segmentation and analytics, and applies
the newest digital communications tools—from weblogs to wireless—to enable clients
to measurably increase lead and demand generation and drive new revenue creation.
For more information, visit www.digitalinfluencegroup.com.
Sign
up now:
Download the Prospectus PDF
(212KB)
Download
the latest version of the Adobe® Acrobat Reader™
About ITSMA
ITSMA specializes in helping companies market and sell services and solutions.
As a membership organization, we work with the world's leading technology,
communications, and professional services firms to generate new business, strengthen
customer loyalty, and increase brand differentiation. Through research, consulting,
training, and community we provide the insight companies need to improve marketing
impact, sales performance, and business results. ITSMA is based in Lexington,
Massachusetts, and has offices in the United States, the United Kingdom, and
Japan. Learn more at www.itsma.com.
|
