Description:

This ITSMA Europe presentation explores the potential impact of key technology trends in Europe on the practice of services marketing in 2003. The presentation covers three main topics:

1. The absence of any dominant technology trend that will drive services opportunities in 2003
2. Vendor and client perceptions on the role of new technologies in business value-driven technology solutions
3. The opportunities for technology services marketers to integrate new technologies as a means toward strengthening brand position, developing new offers, and shortening the sales cycle