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Description:
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After years of rapid growth, the storage market slowed dramatically during
the recent economic downturn. Today's competitive market has put a premium
on vendors' ability to meet demands for high-value solutions to their
clients' most urgent storage challenges. Vendors have responded by offering
increasingly sophisticated hardware, software, and services, along with
integrated capabilities to design, build, monitor and maintain complete
storage solutions.
This ITSMA report provides a detailed assessment of buyer perceptions
of today's top providers of storage solutions. Based on interviews with
300 IT directors from a cross-section of industries, the report is designed
to help storage providers plan marketing initiatives, shape market perceptions,
and track the effectiveness of marketing programs on an ongoing basis.
Key findings in the report include the following:
- Buyers' likelihood of making significant changes in their storage
environment in the next 12 months
- Unaided and aided awareness of storage services and solutions firms
- Firms that buyers are most likely to call for storage services and
solutions
- Familiarity with specific firms' storage services and solutions
- Favorability of specific firms' storage services and solutions
- Market positioning of leading storage solutions firms
- Importance ratings of storage firms' attributes
- Key sources of information about storage solutions firms
- Influence of business unit executives on storage purchase decisions
| Companies covered in the report include: |
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Brocade Communications
CNT
Cisco Systems
Dell
EMC
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Hewlett-Packard
Hitachi Data Systems
IBM Global Services
Inrange Technologies
McData |
Microsoft
Network Appliance
StorageTek
Sun Microsystems
Veritas |
Study Methodology
ITSMA conducted telephone interviews between July and September 2002 with
300 U.S.-based decision makers from Fortune 1000 companies, government
entities, and other large enterprises.
| Vertical Market Segments |
Respondent Titles |
Storage Environments |
Financial services
Government and public sector
Health care delivery
Manufacturing: industrial products
Manufacturing: consumer products
Communications/energy/utilities
Retail
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IT Directors (72%)
IT VPs and above (28%) |
Network Attached Storage (14%)
Storage Area Network (26%)
Both NAS and SAN (60%) |
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