All ITSMA Research Documents     

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Kronos: How to Use Blogging to Reach an Executive-Level Audience
Document Type: Case Study         Pub. Date: August 11, 2010        Ref. Number:  CS0026
IBM Software Group: How to Integrate Social Media into the Marketing Strategy
Document Type: Case Study         Pub. Date: August 3, 2010        Ref. Number:  CS0025
How to Create a Services Development Process
Document Type: Tool         Pub. Date: June 30, 2010        Ref. Number:  TB043
Marketing Organization Model, Structure, and Competencies of the Future
Document Type: Online Briefing         Pub. Date:         Ref. Number:  OLB100629
Why Marketing Must Be the Catalyst for Social Media
Document Type: Online Briefing         Pub. Date: May 18, 2010        Ref. Number:  OLB100511
Globalizing Marketing: How to Sync Headquarters and Field Marketing
Document Type: Viewpoint         Pub. Date: May 14, 2010        Ref. Number:  V0051
CSC’s WikonnecT: How to Build a Thriving Social Media Community
Document Type: Case Study         Pub. Date: April 30, 2010        Ref. Number:  CS0024
ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business
Document Type: Benchmarking Study        Complimentary Version Available Pub. Date: April 13, 2010        Ref. Number:  SV4578
Xerox Global Services’ Competipedia: Using Social Media to Enable the Sales Force
Document Type: Case Study         Pub. Date: April 1, 2010        Ref. Number:  CS0023
Tackling the Primary Impact Points for Sales Enablement and Productivity
Document Type: Online Briefing         Pub. Date: March 23, 2010        Ref. Number:  OLB100316
Why Marketers Need to Rethink Their Mix, and Ultimately, Their Operations
Document Type: Viewpoint         Pub. Date: March 15, 2010        Ref. Number:  V0050
How IBM Uses Analytics to Predict Marketing Success
Document Type: Viewpoint         Pub. Date: March 5, 2010        Ref. Number:  V0048
ITSMA’s Manifesto for Marketing Transformation in 2010
Document Type: Update         Pub. Date: February 17, 2010        Ref. Number:  U0068
Services Marketing Budgets and Benchmarks: 2010 Budget Allocations and Trends
Document Type: Benchmarking Study         Pub. Date: February 10, 2010        Ref. Number:  B021
ITSMA’s 2010 State of the Profession Address
Document Type: Online Briefing        Complimentary Version Available Pub. Date: February 1, 2010        Ref. Number:  OLB100126
ITSMA Marketing Framework
Document Type: Tool          Pub. Date: January 11, 2010        Ref. Number:  TB007
ITSMA’s Top Ten Marketing Ideas of 2009
Document Type: Summary        Complimentary Version Pub. Date: January 6, 2010        Ref. Number:  09TOP10
How to Format White Papers for Readability
Document Type: Tool         Pub. Date: November 18, 2009        Ref. Number:  TB042
Leveraging Reference Programmes to Help Customers Choose You
Document Type: Online Briefing         Pub. Date: November 16, 2009        Ref. Number:  OLB091110
Sales Enablement Practices and Trends: Increasing Marketing’s Impact
Document Type: Benchmarking Study         Pub. Date: November 6, 2009        Ref. Number:  SV4575
Leading Practices in B2B Customer Engagement
Document Type: Benchmarking Study         Pub. Date: November 5, 2009        Ref. Number:  SV4577
Market Pulse
Document Type: Survey         Pub. Date: November 4, 2009        Ref. Number:  SV4576
How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date: October 26, 2009        Ref. Number:  F016
How Customers Choose Solution Providers, Europe 2009: The Importance of Personalisation, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date: October 25, 2009        Ref. Number:  F016EU
How Customers Choose Solution Providers, United States 2009: The Importance of Personalization, Epiphanies, and Social Media
Document Type: Focus Report        Complimentary Version Available Pub. Date:         Ref. Number:  F016US