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ITSMA Press Releases
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and valid as of the date of issue. All content is subject to change.
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please contact Pam O'Rourke at porourke@itsma.com or +1-781-862-8500, Ext. 136.
[2008] [2007] [2006] [2005] [2004] [2003]
[2002] [2001]
[2000] [1999]
[1998]
2008
April 28
ITSMA Appoints New Managing Director for Europe
February 4
ITSMA Launches 11th Annual Marketing Excellence Awards Program
2007
November 15
ITSMA Honors Winners of 2007 Marketing Excellence Awards
November 7
ITSMA Announces Inaugural Benchmarking Study on Account-Based Marketing
October 30
IBM Ranks Number One in ITSMA's Ninth Annual Brand Tracking Study for IT Professional Services
October 29
Services Marketers: Learn How to Improve Your Company’s Bottom Line Results at ITSMA’s 14th Annual Marketing Conference
September 27
ITSMA Announces 2007 Marketing Excellence Awards Finalists
September 5
ITSMA Hires Two Seasoned Executives
to Grow the Business
June 20
ITSMA Marketing Leadership
Forum Scores Top Grades
June 12
Chris Koch Joins ITSMA as Associate Director of Research and
Thought Leadership
April 23
ITSMA Announces Marketing Leadership Forum Agenda
March 5
ITSMA Announces Categories
for 10th Annual Marketing Excellence Awards
January 31
IT Services Revenue and Marketing Budgets Rising in 2007
2006
December 12
ITSMA Appoints Managing Director
for Europe
November 16
ITSMA Announces Winners of 2006 Marketing Excellence Awards
October 30
ITSMA Research Shows that
Technology Marketers with Strategic Responsibilities Have a More Significant
Impact on the Business
October 17
IBM Ranks Number One in ITSMA's Eighth Annual Brand Tracking Study for
IT Professional Services
September 20
ITSMA Announces 2006 Marketing Excellence Awards Finalists
August 22
Innovation Expert Clayton Christensen to Deliver Keynote Speech at
ITSMA's 2006 Marketing Conference
July 17
New ITSMA Research Shows that Pricing Pressures for Software Support
Services Will Increase
May 24
ITSMA Identifies Leaders in EMEA Telecom Service Provider Market
May 15
ITSMA Launches Associate Membership Program
April 12
ITSMA Names CIO Panelists for 2006 Marketing Leadership Forum: Solutions
from the Outside In
March 28
Big Sky Communications and ITSMA Join Forces to Deliver Opening Day Presentation
at 2006 Customer Reference Forum
March 23
Call for Entries: ITSMA’s
2006 Marketing Excellence Awards
March 21
Marketing Budgets and Staff on the Increase, ITSMA Research Shows
March 8
ITSMA Announces 2006 Marketing Leadership Forum:
Solutions from the Outside In
February 21
Jeff Sands Joins ITSMA
January 16
ITSMA to Launch First Dedicated Sales Performance
Study for Professional Services
2005
November 9
Winners of Marketing Excellence Awards Revealed
at ITSMA's 2005 Conference
October 26
Explore Marketing's New Direction at ITSMA's Conference: Marketing on
the Verge
October 11
More Companies Turning to Account-Based Marketing to Spur Increased Profits
and Positioning, Says ITSMA
September 27
MediaLive International to Co-Sponsor 'Invigorating
Live Marketing' Workshop at ITSMA's 2005 Annual Conference
September 21
ITSMA Announces Finalists
for Marketing Excellence Awards
September 13
ITSMA Announces 2005 Annual Conference: Marketing
on the Verge
September 7
Professional Services Firms Must Strengthen Differentiation, ITSMA Study
Shows
July 19
Enterprise Software Vendors and Integrators Brace
for New Competitive Landscape
June 21
2005 IT Services Marketing Budget Study Reveals New Priorities and Trends
May 24
Customer Control Driving Change in IT Sales and
Marketing Practices, ITSMA Studies Show
April 14
ITSMA Launches 2005 Marketing Excellence Awards
2004
October 20
ITSMA's Marketing Excellence
Awards Honors Top Technology Services and Solutions Marketers
September 23
ITSMA's Tenth Annual Marketing
Conference to Highlight Marketing’s
Changing Role in Technology Services and Solutions
August 30
Gray Matters and ITSMA Launch One of a Kind Benchmarking
Study on Sales and Business Development Practices
July 7
Buyers Look for More Options in IT Professional Services, According to
ITSMA Brand Tracking Study
April 8
ITSMA Launches 2004 Marketing
Excellence Awards
March 31
ITSMA’s Fourth Annual
Chief Marketers' Conference to Highlight Marketing's Leadership Role in
Generating Growth in Technology Services and Solutions
March 18
IBM Leads Awareness and Favorability
in IT and Network Managed Services, According to New Brand Tracking Study
from ITSMA
February 25
New ITSMA Workshop on Solutions
Marketing to Help Technology Companies Accelerate Their Move to Solutions
February 19
Tech Firms Investing More in
Selling Services and Solutions, According to New ITSMA Sales Performance
Study
February 12
ITSMA Expands Consulting and
Research Capabilities
2003
 October
29
IT Companies are Failing to
Connect with Their Customers
October 22
ITSMA Honors Top Tech Performers
with 2003 Services Marketing Excellence Awards
October 14
ITSMA to Announce Winners of
2003 Services Marketing Excellence Awards on October 21
August 14
ITSMA Annual Conference to
Highlight Leadership, Innovation, and Results
June 26
Major Tech Providers Increase
Credibility with Services Amid Industry Transition
May 6
ITSMA Accepting Entries for
2003 Services Marketing Excellence Awards
May 1
ITSMA Forum to Highlight New
Marketing Strategies Driving Growth in Services and Solutions in Maturing
Technology Sector
April 14
ITSMA's Chief Marketers' Conference to Highlight
Changing Priorities for Technology Marketing Amid Uncertain Future
2002
December 17
EMC, IBM, and Hewlett-Packard
Ranked 1, 2, and 3 in Brand Awareness and Preference in Storage Solutions
Market, Says New ITSMA Study
October 15
ITSMA Honors Standout Performers
in Marketing Technology Services and Solutions with 2002 Services Marketing
Excellence Awards
September
23
ITSMA Europe Offers Unique
Technology Services Marketing Course Combining Expertise from the CIM,
Cranfield, and ITSMA
September 9
The Loyalty Conundrum: IT Services Firms May Depend Too Much on Repeat
Business, According to a New Sales Performance Study by ITSMA
June 18
Guaranteed Performance Levels, Knowledge Transfer Capabilities and Technical
Proficiency Valued Most in Professional Services, Says New ITSMA Study
June 3
ITSMA Study Reports Guaranteed Service Levels, Custom Services, and Collaborative
Work Style Key Criteria for Enterprise Network Services
May 24
IT Services Marketing Association
Annual Forum Focuses on Accelerating the Turnaround for Technology Companies
April 29
ITSMA and Babson College Team
To Offer The "Client-Centric Marketing Course" to Drive Results
for Marketing Technology Services
April 23
ITSMA to Research Brand Perception and Competitive Positioning of Players
In $26 Billion Global Market for Storage Services and Solutions
April 11
ITSMA Accepting Entries for
2002 Services Marketing Excellence Awards
April 9
ITSMA's Chief Marketers' Conference to Examine Marketing's Role in Accelerating
the Technology Turnaround
February
25
IT Services Marketing Association
Unveils New Workshops on Internal Marketing, Branding and Reputation Management
in Europe
February 11
IBM Global Services, Accenture and Siebel Systems Lead Field in Unaided
Brand Awareness for Multi-billion Dollar CRM Services Market
January 28
ITSMA Identifies Trends, Challenges, and Best Practices in Technology-Based
Professional Services Pricing
2001 [Top
of Page]
December 13
ITSMA Study Reveals Customer Preferences, Perspectives On Pricing and
Packaging of Technology Services
October 15
ITSMA Honors Accenture, AT&T, BMC Software, EDS and Honeywell for Excellence
in Marketing Technology Services and Solutions
October
11
Technology Marketers in Europe Turn to ITSMA for Critical Service Marketing
Skills in Today's Market
August 28
ITSMA's Global Conference to Unveil Priorities for Technology Marketing
in Challenging Economic Times
August 28
ITSMA to Rank Leaders, Compare
Positioning and Outline Customer Selection Criteria for IT Professional
Services
August 23
Targeting the Enterprise, ITSMA Unveils Study of Leaders, Landscape of
$18b Market for Telecom/Networking Services
May 29
ITSMA Research Finds IBM Global
Services Has Dominant Awareness Among CXO's In E-Business Professional
Services Market
May 24
ITSMA Research Finds Nortel
Networks, Cisco Systems, And Lucent Technologies Lead Brand Awareness
in Network Services Market
May 22
ITSMA Accepting Entries For
2001 Services Marketing Excellence Awards
May 1
ITSMA Europe To Host Its First
Forum On Marketing Technology Services For Leading European Organisations
April 4
ITSMA Europe Announces Its
European Board Of Advisors And First Members
March 27
ITSMA Research Finds IBM Global
Services Has Increased Its Dominance in Professional Services Brand Awareness
March 7
ITSMA's Chief Marketer's Conference
to Examine the New Leadership Role of Marketing in the Technology Industry
January 23
ITSMA Predicts E-Business Services
Firms to Rebound from Current Industry Slowdown
2000 [Top
of Page]
October 3
Hewlett-Packard, IBM Global Services, marchFIRST, and Oracle Win Prestigious
ITSMA Services Marketing Excellence Awards for 2000
September 24
New Study Shows IBM’s Early Lead in Brand Awareness for E-Business
Professional Services Narrows; Andersen Consulting Gains
September 18
New Services, New Customers and New Entrants in Telecom and Networking
Services to be Explored at ITSMA's Fourth Annual Telecom Services Conference
August 15
Geoffrey Moore to Keynote ITSMA's
MarketingServices/2000 Conference and Symposium, October 2-4, 2000 in
Monterey, CA
August 1
ITSMA Hosts Accelerated Development Course on Building the Foundation
for Services Marketing Success
July 18
ITSMA Partners With Babson
College on Executive Education
June 27
ITSMA Presents the 2000 Services Sales Forum
May 10
ITSMA Hosts Workshop on Building
a Market-Focused Services Strategy
April 4
IT and E-Services Leaders Taking the Long View; Industry Winners Invest
in Comprehensive Brand Building, Not Just Flashy Ad Campaigns
March 28
ITSMA Hosts Second Annual E-Services Marketing Forum Featuring Leaders
in the Internet Economy
March 13
ITSMA Accepting Entries for its Third Annual Services Marketing Excellence
Awards
March 7
IBM Widens Early Lead in Brand Awareness for E-Business Solutions; Most
Companies Striving for Recognition
February 14
ITSMA Services Marketing Institute
Hosts Advanced Course on Growing the Service Business
1999 [Top
of Page]
December 28
ITSMA Services Marketing Institute
Hosts Accelerated Development Course on Building the Foundation for Services
Marketing Success
December 13
ITSMA Services Marketing Institute Hosts Workshop on Building a Market-Focused
Services Strategy
December 7
ITSMA Names David C. Munn CEO
November 9
New Research Report from ITSMA on How Customers Buy Services
October 25
ITSMA Presents its Annual Two-Day
Services Sales Forum
October 13
ITSMA Hosts Annual TelecomServices99
Conference: Leading the Network Services Revolution
October 4
ITSMA honors five companies who
achieve Services Marketing Excellence - SME Winners Announced...
September 20
ITSMA's New Study Reveals Benchmarks and Best Practices of Leading Technology
Services Organizations
August 17
IBM Takes the Early Lead in
Brand Awareness with Customers for E-Commerce and E-Business Solutions,
But the Race is Far From Over
July 13
ITSMA to Explore Major Shifts
in Services Marketing Strategies at its 6th Annual Marketing Services/99
Conference and Symposium
June 1
ITSMA's Marketing SoftwareServices/99
Conference to Address Growth Opportunities in the Exploding Software Services
Market
May 11
Information Technology Services Marketing Association Names Stephen T.
Hurley as Vice President, Executive Education
April 13
ITSMA Services Marketing Institute Hosts Accelerated Development Course
on Building the Foundation for Services Marketing Success
March 23
ITSMA Services Marketing Institute
Hosts Advanced Course on Growing the Service Business
March 9
ITSMA Accepting Entries for
its Second Annual Services Marketing Excellence Awards
February 23
ITSMA Hosts Roundtable on Web and e-Services Marketing
February 2
ITSMA Launches New Development Program for Services Marketers and Addresses
a Critical Skill Shortage for IT Vendors
February 1
The ITSMA Services Marketing Institute Hosts Dialogue Marketing Workshop
January 4
ITSMA Hosts Its Fourth Annual
Professional Services Marketing Roundtable and Workshop
1998 [Top
of Page]
December 8
ITSMA and AFSM International
Join Forces to Present the First AIPS Program for 1999. This is an online
event for services, sales, and marketing professionals.
December 8
ITSMA Services Marketing Institute
Hosts Workshop on Building a Market-Focused Services Strategy
November 10
ITSMA Services Marketing
Institute Hosts Workshop on Maximizing Customer Loyalty
October 19
ITSMA Honors Seven Who Achieve
Services Marketing Excellence
September 22
ITSMA Hosts Event on Capitalizing
on the Services Channel Opportunity
September 8
First of its Kind Report from
ITSMA on Building the Optimal IT Services Marketing Organization
August 25
ITSMA Hosts Second Annual
Telecom Services Conference
July 21
ITSMA Hosts its 5th Annual Conference
and Symposium, MarketingServices/98 - Creating a Continuum for Services
Marketing Success
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