ITSMA to Announce Winners of 2003 Services Marketing Excellence Awards on October 21

Annual award program to honor standout performance in marketing and selling technology services and solutions; past winners have included Accenture, AT&T, Cap Gemini Ernst & Young, Cisco Systems, EDS, EMC, Hewlett-Packard, IBM, NCR Teradata, Unisys, and other top IT and consulting firms.

LEXINGTON, Massachusetts—October 14, 2003— ITSMA, the leading organization for services marketing professionals in the technology and professional services industries, will announce the 12 winners of the 2003 Services Marketing Excellence Awards at its annual conference in Berkeley, California, on Tuesday, October 21, 2003.

Journalists interested in an Under Embargo release on the winners (available Wednesday, October 15) and/or to arrange a pre-announcement interview should contact Rob Leavitt at ITSMA.

Reflecting the most urgent marketing challenges facing technology firms, ITSMA will announce Diamond and Gold winners in six categories:

• Developing New Solutions
• Managing Brand and Reputation
• Marketing with Partners
• Strengthening Customer Loyalty
• Increasing Sales Effectiveness
• Measuring Marketing Results

The awards honor standout performance in marketing innovation, execution, and results.

For more information on the 2003 Services Marketing Excellence Awards, visit www.itsma.com/news/mea.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.