ITSMA Hires Two Seasoned Executives to Grow the Business

Bob Baginski, formerly of Accenture, Satyam, and CSC, and Ajit Maira, previously with CA, Xerox, and IBM, join ITSMA’s leadership team

LEXINGTON, Massachusetts—September 5, 2007—ITSMA, a marketing association that helps the world's leading professional services, technology, and communications firms improve the impact of their marketing and sales activities, today announced that Bob Baginski and Ajit Maira have joined the company’s executive leadership team. Baginski, a 25-year veteran of professional services marketing, has been appointed senior vice president of member engagement. He will be responsible for ensuring that members receive maximum value from their memberships and for driving ITSMA's growth into new markets. Maira, who has 40 years of experience in marketing, strategy, sales, and consulting, has been appointed senior vice president of consulting and training, and will be responsible for managing and delivering custom projects.

“Last year was a banner year for ITSMA, and we continue to see strong growth in 2007,” said Dave Munn, president and CEO of ITSMA. “Bob and Ajit, with their deep experience in professional services and technology marketing and strategy, will help enhance the value that we provide to our members, as well increase our growth.”

Prior to joining ITSMA, Baginski served as the senior vice president of Global Marketing and Communications for Satyam, where he introduced a program to reposition the company from an Indian outsourcing provider to a global consulting, technology services, and outsourcing/BPO leader. Before joining Satyam, Baginski spent eight years at Accenture, where he held a number of roles, including global director of integrated marketing for the company’s Business Consulting unit. He also directed Accenture’s Thought Leadership marketing and Credentials programs. Prior to joining Accenture, Baginski held marketing and sales management roles at CSC, Ernst & Whinney, and Cleveland Consulting Associates.

Baginski has been an ITSMA member since 1994 and served on its Board of Advisors. “I’ve always been impressed by how committed ITSMA is to ensuring that members optimize the return on their membership investment,” said Baginski. “I look forward to joining the team to help deliver even greater value and grow the business.”

Before Ajit Maira joined ITSMA, he owned and operated a management and marketing consulting firm with over 25 clients, including CA, Iron Mountain, and Unisys. Prior to starting his company in 2004, Maira spent six years at CA, where he held roles including principal of corporate strategy in CA’s Corporate Strategy Group; senior vice president in the Office of the CTO; senior vice president and general manager of the Business Solutions Group; and senior vice president and general manager of the Business Assessment and Consulting Practice. Over the years, Maira has also held leadership roles in marketing, sales, and services for Raytheon Data Systems, Xerox, Digital Equipment Corp., and IBM.

“I’m pleased to bring my marketing and strategy expertise to ITSMA and its community of marketing leaders,” said Maira. “I look forward to building out ITSMA’s consulting and training activities.”

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.