Jeff Sands Joins ITSMA

Veteran Services Marketer Applies Know-How to Helping ITSMA Members with Challenges such as Sales Enablement, Portfolio Management, and Customer-Centricity

LEXINGTON, Massachusetts—February 21, 2006—ITSMA, a membership community for technology services and solutions marketers, today announced that Jeff Sands has joined the company as a director of member engagement. At ITSMA, Jeff will work directly with select member companies to help them take best advantage of ITSMA resources and to provide focused advisory support around issues including: driving internal change; mastering solutions development; sharpening competitive positioning; and more.

With more than 30 years of experience in technology marketing, sales, and business development, Jeff brings a keen understanding of the priorities and pain points for services and solutions marketing. Jeff started his marketing career at Digital Equipment Corporation, where, during his 18-year tenure, he created and implemented the company’s first marketing plans for both the systems integration and outsourcing professional services businesses. While at Digital, Jeff was also a founding member of ITSMA and represented Digital on ITSMA’s Board of Advisors from the association’s inception in 1994 through 1996.

“As a seasoned marketing practitioner and one of the founding members of ITSMA’s Board of Advisors, Jeff is well-attuned to the challenges our members face and is uniquely qualified to help them take full advantage of everything ITSMA has to offer,” said Dave Munn, president and CEO of ITSMA. “We are extremely pleased to welcome Jeff to the ITSMA team.”

After his time at Digital, Jeff moved to EMC, where he created the company’s first revenue-producing professional services. Most recently, Jeff served as vice president of technology consulting for Wallwork Curry McKenna, a Boston-based marketing and advertising agency. Jeff holds an MBA from Long Island University and a BBA in Marketing from Hofstra University.

“As a former ITSMA member, I have experienced for myself the tremendous value of belonging to this community,” said Jeff. “I strongly believe in ITSMA’s mission of providing marketing insight, community, and advisory guidance to its member companies, and I’m eager to help deliver on the association’s promise.”

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.