IT Services Marketing Association Annual Forum Focuses on Accelerating the Turnaround for Technology Companies

Diary date: ITSMA's annual forum to be held on 24 and 25 June 2002

London, U.K.—24 May 2002— ITSMA Europe today announced that its 2002 annual forum has been designed to help mid- and senior-level marketing professionals, involved in creating, managing, and marketing technology services, to identify what they can do differently to drive their company's performance in a sector on the verge of a turnaround.

Taking a pragmatic approach, the forum and workshop to be held on 24 and 25 June at the Radisson Edwardian Hotel at Heathrow, will give tips on where companies need to invest their marketing resources to get the biggest return, accepting that marketing chiefs are today focused on activities that drive enhanced results with fewer resources.

Speakers and themes on the first day of the forum include:

Placing a value on brand equity
Laurie Young, Marketing Partner Global Finance and UK Practices, PricewaterhouseCoopers

Going Global
Derek Hardman, Marketing Director, Fujitsu Services

Marketing's role in moving the ball up the field
Leif Fagelstedt, Marketing Director, IBM Global Services, EMEA

Targeted Response Generation Programs
Stephen Stynes, Founder, TecBrand

More than just a logo - Making the brand come alive
Gavin Fenn-Smith, Founder, beasyousay

On the second day, a workshop style will be used to explore how marketing chiefs can build influence internally, identify what key stakeholders expect from marketing, and take advantage of best practices in measurement and reporting techniques. Case study examples from ITSMA's extensive member base and research programme will be used throughout to illustrate current practice and approaches to these issues.

To find out more and register, delegates should visit www.itsma.com/europe.

Notes for Editors:

• For more information contact Bev Burgess on Tel: +44 (0) 1892 523060; Email: info@itsma.com.

• The Radisson Edwardian Hotel is on 140 Bath Road, Hayes, Middlesex, UB3 5AW. Telephone +44 (0) 20 8759, email resreh@radisson.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.