ITSMA expands consulting and research capabilities

Tech marketing experts bolster team to support client growth in services and solutions

LEXINGTON, Mass.—February 12, 2004—ITSMA, the specialists in marketing technology services and solutions, today announced three strategic additions to its growing team of consulting and research experts.

Philip Oliver, former vice president of worldwide strategy for IBM Global Services, has joined ITSMA to lead its work with clients in areas of marketing strategy and portfolio management.

Allison Dillen, former vice president for custom research at Gartner, has joined ITSMA to lead custom research engagements in areas such as growth opportunities, brand and competitive positioning, and customer satisfaction. Dillen will also manage ITSMA’s Rapid Research program, a unique, fast-turnaround capability that provides clients with highly affordable customized research data in two weeks or less.

Pamela Morgan, former vice president for Gartner Consulting, has joined ITSMA to help expand strategic consulting initiatives in areas including new business development, partner strategies, solutions marketing, and sales enablement.

ITSMA also announced the promotion of Julie Schwartz, longtime vice president of research, to the newly created position of senior vice president and chief research officer. Schwartz directs all of ITSMA’s custom, multiclient, and membership-based research programs.

“We’re extremely excited about adding three seasoned professionals to our growing team,” said Dave Munn, president and CEO of ITSMA. “Philip, Pamela, and Allison each bring tremendous experience and expertise in marketing and in the technology industry. As more and more technology firms look to grow with services and solutions, this expands our capacity to deliver the kind of strategic insight and support that services marketers need to deliver results.”

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA members include business leaders such as Accenture, BT, Cisco, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing ^SM, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.