Honoring
Special Achievement in Services
and Solutions Marketing
Launched in 1998, ITSMA's Marketing Excellence Awards focus exclusively
on B2B marketing for services and solutions. The awards program is based
on a comprehensive and strategic approach to marketing, recognizing that
business success today requires marketers to move beyond the traditional
realm of communications. The program looks beyond flash and glitz to
emphasize excellence in the three most critical aspects of success: innovation,
execution, and business results.
Categories
for the 2009 awards include:
Account-Based Marketing
Enabling Sales
Targeted Demand Generation
Leveraging Digital Marketing
Thought Leadership Marketing
Marketing Measurement and Accountability
Past award winners have included Accenture, Agilent Technologies (partnering
with PARTNERS+simons), Alcatel-Lucent, Alfa Wassermann, AT&T, Autotask
Corporation, Avaya, BEA, BearingPoint, BMC Software, BT, Capgemini, CDW,
Cisco, CompuCom, EDS, EMC, Fujitsu Services, Hewlett-Packard, Honeywell,
IBM Global Services, IKON, Infosys, Iron Mountain, Microsoft Services,
NCR Teradata, Network Appliance, Northrop Grumman, Oracle, Patni, SAP,
Satyam, Siemens, Sprint Nextel, Tata Consultancy Services, Unisys, Wipro,
and Xerox Global Services among other top technology and professional
services firms.
Eligibility The ITSMA Marketing Excellence Awards are open to all companies
that market and sell technology, telecom, or professional services
or solutions. Submissions must include all required information for
participation as outlined in the Application
Form and Submission Guidelines.
Award Types ITSMA will designate two winners in each category: Diamond winners
(best in class for the industry) and Gold winners (Standout performance
in improving marketing performance). ITSMA reserves the right to not
designate an award recipient in any category where the judges conclude
the level of entries was not of the necessary quality.
Award Selection
The awards program jury consists of members of ITSMA's senior executive
staff, advisory board, and outside industry experts. No judge will
review submissions for which there is a potential conflict of interest.
All panel decisions will be final.
2009 Application Process
Application Deadline:
June 12, 2009
Entry Fee:
$375 USD payable to ITSMA
Submissions:
Companies may enter multiple submissions in one or more award
categories. Each individual submission must include its own entry
fee and application form.
ITSMA will keep all information included in award submissions
strictly confidential and will not disclose any information from
the submissions without formal authorization from the applicant.
Award Ceremony:
The awards will be formally presented at ITSMA's Annual Marketing
Conference in November. The conference will also include breakout
sessions with leaders from the award winning programs.
ITSMA specializes in helping companies market and sell services and solutions more effectively. We provide research, consulting, and training to the world's leading technology, communications, and professional services companies to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.
Categories
for the 2009 awards include:
Application 