Honoring
Special Achievement in Services
and Solutions Marketing
Launched in 1998, ITSMA's Marketing Excellence Awards focus exclusively
on the largest segment of the technology business: technology services
and solutions. The awards program is based on a comprehensive and strategic
approach to marketing, recognizing that business success today requires
marketers to move beyond the traditional realm of communications into
such areas as developing new solutions, increasing sales effectiveness,
and managing the customer experience. The program looks beyond flash
and glitz to emphasize excellence in the three most critical aspects
of success: innovation, execution, and business results.
Categories for the 2008 awards include:
Sharpening Brand and Competitive Differentiation
Leveraging Digital Marketing
Strengthening Customer Relationships
Launching New Solutions
Enabling Sales
Generating Demand
Award winners have included Accenture, Alfa Wassermann, AT&T, Avaya,
BEA, BearingPoint, BMC Software, BT, Capgemini, CDW, Cisco, EDS, EMC,
Hewlett-Packard, Honeywell, IBM Global Services, IKON, Infosys, Lucent,
NCR Teradata, Network Appliance, Northrop Grumman, Oracle, SAP, Siemens,
Sprint Nextel, Unisys, and Wipro Technologies, among other top technology
and professional services firms.
Eligibility The ITSMA Marketing Excellence Awards are open to all companies
that market and sell technology-related services or solutions. Submissions
must include all required information for participation as outlined
in the Application Form and Submission Guidelines.
Award Types ITSMA will designate two winners in each category: Diamond winners
(best in class for the industry) and Gold winners (standout achievement
in improving marketing performance). ITSMA reserves the right to not
designate an award recipient in any category where the judges conclude
the level of entries was not of the necessary quality.
Award Selection
The awards program jury consists of members of ITSMA's senior executive
staff, advisory board, and outside industry experts. No judge will
review submissions for which there is a potential conflict of interest.
All panel decisions will be final.
2008 Application Process
Application Deadline:
June 13, 2008
Entry Fee:
$375 payable to ITSMA
Submissions:
Companies may enter multiple submissions in one or more award
categories. Each individual submission must include its own entry
fee and application form.
ITSMA will keep all information included in award submissions
strictly confidential and will not disclose any information from
the submissions without formal authorization from the applicant.
Award Ceremony:
The awards will be formally presented at ITSMA's
Annual Marketing Conference in November. The conference will
also include breakout sessions with leaders from the award winning
programs.
For more information send an email to pr@itsma.com.
About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.
Launched in 1998, ITSMA's Marketing Excellence Awards focus exclusively
on the largest segment of the technology business: technology services
and solutions. The awards program is based on a comprehensive and strategic
approach to marketing, recognizing that business success today requires
marketers to move beyond the traditional realm of communications into
such areas as developing new solutions, increasing sales effectiveness,
and managing the customer experience. The program looks beyond flash
and glitz to emphasize excellence in the three most critical aspects
of success: innovation, execution, and business results.
Application 