Overview  |  Guidelines   |   Application   |  Previous Winners

2008 Marketing Excellence Awards

Thanks for your interesting and innovative submissions!
The deadline to submit has come and gone (June 13, 2008) and we have now begun the judging process. Join us November 4th in Boston to celebrate the winners!

Honoring Special Achievement in Services and Solutions Marketing

Launched in 1998, ITSMA's Marketing Excellence Awards focus exclusively on the largest segment of the technology business: technology services and solutions. The awards program is based on a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications into such areas as developing new solutions, increasing sales effectiveness, and managing the customer experience. The program looks beyond flash and glitz to emphasize excellence in the three most critical aspects of success: innovation, execution, and business results.

Categories for the 2008 awards include:

• Sharpening Brand and Competitive Differentiation
• Leveraging Digital Marketing
• Strengthening Customer Relationships
• Launching New Solutions
• Enabling Sales
• Generating Demand

Eligibility
The ITSMA Marketing Excellence Awards are open to all companies that market and sell technology-related services or solutions. Submissions must include all required information for participation as outlined in the Application Form and Submission Guidelines.

Award Types
ITSMA will designate two winners in each category: Diamond winners (best in class for the industry) and Gold winners (standout achievement in improving marketing performance). ITSMA reserves the right to not designate an award recipient in any category where the judges conclude the level of entries was not of the necessary quality.

Award Selection
The awards program jury consists of members of ITSMA's senior executive staff, advisory board, and outside industry experts. No judge will review submissions for which there is a potential conflict of interest. All panel decisions will be final.

2008 Application Process
Application Deadline:	June 13, 2008
Entry Fee:	$375 payable to ITSMA
Submissions:	Companies may enter multiple submissions in one or more award categories. Each individual submission must include its own entry fee and application form.
	Application Word Document (1.1MB)
Non-Disclosure:	ITSMA will keep all information included in award submissions strictly confidential and will not disclose any information from the submissions without formal authorization from the applicant.
Award Ceremony:	The awards will be formally presented at ITSMA's Annual Marketing Conference in November. The conference will also include breakout sessions with leaders from the award winning programs.

For more information send an email to porourke@itsma.com.

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.