| 11/15/07 |
Infosys wins ITSMA award
Sify.com |
| 10/07 |
How IT Services Firms are Using Thought Leadership for Differentiation and Lead Generation
The Bloom Group's Insights
|
| 8/28/07 |
TCS,
Wipro, Infosys increase branding investments
By Shivani Shinde, Business Standard,
India |
| 7/11/07 |
A
New Version of a Success Story
SAP INFO international |
| 7/10/07 |
Combating
Commoditization and Upholding Value: Marketing’s Role in
Shaping Negotiation Strategy
Think! Inc. |
| 6/29/07 |
IT-to-C
Mass High Tech: The Journal of New England
Technology |
| 5/07 |
Marketing
Innovation 2.0, a podcast with MR Rangaswami and Dave Munn |
| 12/11/06 |
Cisco
effort grows sales by $200 mil.
By Carol Krol, BtoBOnline.com |
| 12/6/06 |
Best
practice in creating marketing value measurement systems
By Steve Hurley for The Marketing Dashboard |
11/17/06
|
Lucent Conversational Marketing
By Lois Kelly, Foghound |
| 11/16/06 |
ITSMA presents Marketing Excellence Awards
By Carol Krol, BtoBOnline.com |
| 11/16/06 |
Marketers with a seat at the table have more impact
By Carol Krol, BtoBOnline.com |
| 11/9/06 |
What
customers want
By: Gerry
Brown, Bloor Research |
| 8/06 |
Why
Clients Are Looking Past Their IT Consultants
Consultants News |
| 8/1/06 |
Software Support Satisfaction: Third-Party Vendors Come Out Ahead
SupportIndustry.com |
| 5/8/06 |
Account-Based
Marketing
By Jeff Sands, BtoB Magazine |
| 4/18/06 |
Software
Support Services: To Bundle or Not to Bundle, That Is the Question
SupportIndustry.com |
| 3/20/06 |
ITSMA reports tech marketing spending up
By Kate Maddox, BtoB
Daily News Alert |
| 1/10/06 |
Get
Strategic with Account-Based Marketing  PDF
(127KB)
Interview with Steve Hurley. Marketing2IT |
| 1/9/06 |
Marketing's New Mousetrap? PDF
(855KB)
The Business Marketer |
| 10/5/05 |
Compuware
to gather 1,200 in Detroit for tech conference
By Jewel Gopwani, Detroit Free Press |
| 9/1/05 |
Tech
Takes Back the Market
By Rob Leavitt, CMO magazine |
| 6/22/05 |
IT services companies shifting marketing dollars out of advertising
By Sean Callahan, BtoB
Daily News Alert |
| 6/05 |
Marketing
Communications in the Twinsumer Future
By Rob Leavitt, TRENDWATCHING.COM |
| 5/24/05 |
IT Providers Must Change How They Sell
By Colin Beasty, destinationCRM |
| 5/1/05 |
A
More Perfect Union
By Christopher Caggiano, CMO magazine |
| 4/4/05 |
Tech
companies combat commoditization by selling 'solutions'
By Ellis Booker, BtoB Special Report |
| 2/1/05 |
The Demand for Account-Based Marketing
By Rob Leavitt, B2B Marketing Trends |
| 1/20/05 |
IDC conference confronts thorny issues of marketing measurement
BtoB Daily News Alert |
| 10/14/04 |
It's the Account that Counts
By Britton Manasco, Customer Intelligence |
| 9/13/04 |
Computer industry beginning rebound
By Roger Slavens, BtoB Vertical Insight |
| 11/7/03 |
ROI
Roundtable with CIOs, Finance Executives, and Consultants
CIO Insight |
| 11/5/03 |
IT
Companies Confuse Financial Industry
Technology For Finance |
| 10/29/03 |
IT Statistics: Sales
Mismatch with Financial Services Sector
Financial Times
|
| 8/03 |
Clients Prefer Product
Companies' Services Arms Over Traditional Consultancies
PDF (50KB), Consultants News |
| 6/27/03 |
Tech
Firms Gaining Ground in Professional Services
By Thor Olavsrud, Internet.com |
| 3/24/03 |
War
Poll Result: Change Advertising Practices
By Hoag Levins, AdAge.com |
| 2/5/03 |
Data
confirms consultant rates have dropped
By Beth Blakely, TechRepublic |
| 1/9/03 |
Who Are Buyers Looking
At In 2003?
PDF (64KB)
Mass Storage News |
| 11/1/02 |
Child Support
By David Joachim, Network Computing |
| 10/8/02 |
How
much should you spend on sales training?
SoftwareCEO.com |
| 9/15/02 |
Service
Contracts Under Scrutiny
By Kirk Laughlin, America's Network |
| 9/11/02 |
Repeat
Business Accounts for 80% of Service Revenue
dataWarehouse.com
|
| 8/22/02 |
Support
Has Its Price (login required, free sign-up)
By Rogier Van Bakel, The New York Times |
| 8/02 |
Buyer's Preference for Sales Tools (PDF)
By Anna Rogers and Rob Leavitt, ServicesRevenue |
| 8/6/02 |
Name
game: Deloitte Consulting becomes Braxton
By Beth Blakely, TechRepublic |
| 8/1/02 |
The Truth
About Customer References
By Sarah D. Scalet, CIO Magazine |
| 7/22/02 |
Hire
Authorities
By Jonathan Feldman, Network Computing |
| 7/17/02 |
Monday:
PwC Consulting's new name creates controversy, cackles
By Beth Blakely, TechRepublic |
| 7/12/02 |
Advice
for meeting and beating the increased competition for consulting work
By Beth Blakely, TechRepublic |
| 7/10/02 |
Establishing
Comparative Prices to Demonstrate Value
By Julie Schwartz, IT Contractor |
| 6/25/02 |
Another
deal on Dell's horizon?
By Olaf de Senerpont Domis, The Deal.com |
| 6/19/02 |
Survey
shows little change in mix of clients
By Beth Blakely, TechRepublic |
| 6/17/02 |
TGI...Monday?
By Diane Rezendes Khirallah, InformationWeek |
| 6/3/02 |
Positioning for the
Turnaround (PDF)
By Dave Munn, Services Revenue |
| 6/3/02 |
Seeking
Opportunities in Tough Tech Times
By Adam Rombel, Global Finance |
| 5/9/02 |
Razor's
Edge
Intelligent CRM |
| 4/24/02 |
Siebel?
Never Heard of 'Em
Many CRM services firms lag in brand recognition.
By Jerry Rosa, destinationcrm.com |
| 4/18/02 |
Brand &
Reputation: What IT Services Players Need to Know (PDF)
By Dickon Hooper, Enterprise Europa
(Enterprise
Europa is the only pan-European, subscription newsletter on the
European IT services and high-end software market. Visit www.iteuropa.com;
e-mail joanna.whale@iteuropa.com
or call +44 1206 22 44 00 for more details. All ITSMA members qualify
for a discount on a subscription.) |
| 4/15/02 |
Consultants'
and clients' views on pricing strategy can differ
(TechRepublic
Password Required)
By Beth Blakely, TechRepublic
[continuation
of Advice
to services firms: Don't lower prices from 1/16/02] |
| 3/1/02 |
Interview:
David C. Munn
By Caitlin Mollson, Internet World |
| 2/28/02 |
Will techs gain
from auditor scrutiny?
By Margaret Kane, CNET News.com |
| 2/12/02 |
CRM
Brand Awareness Study: Many Unaware
By Scott Van Camp, Technology Marketing |
| 2/11/02 |
Siebel, IBM, Accenture Lead CRM Brands
By Jerry Rosa, destinationCRM |
| 2/11/02 |
Pop
quiz: Name one CRM service firm
By Jon Panker and Kerry Glance, SearchCRM.com |
| 2/1/02 |
Wishful
Thinking
By Edward F. Moltzen, CRN |
| 1/31/02 |
E-PINION: Only
Time Will Tell
By Heather Clancy, CRN |
| 1/29/02 |
Services
Firms Turn to Discounts
By Paula Musich, eWEEK |
| 1/16/02 |
Advice
to services firms: Don't lower prices
(TechRepublic Password Required)
By Beth Blakely, TechRepublic |
| 12/15/01 |
Price Not Dealmaker on IT Work (PDF)
Consulting Alert |
| 12/11/01 |
CIO
Metrics: Behind the Numbers - Important Factors in Decision Making
CIO.com |
| 12/10/01 |
Survey:
IT Controls the Tech Budget
eWEEK |
| 10/23/01 |
CIO Metrics:
Behind the Numbers - Sources
of Information
CIO.com |
| 10/15/01 |
ITSMA
Hands Out Marketing Awards
By Kathryn Dennis, Technology Marketing |
| 8/24/01 |
ITSMA
to Study Telecom, Networking Services
By Kathryn Dennis, Technology Marketing |
| 8/7/01 |
COMDEX
Marketplace Enters Strategic Relationship with ITSMA
By Jennifer Finley, Key3Media Group |
| 3/31/01 |
E-Consultancies Battle
For Brand Recognition (pdf)
Consulting Alert |
| 2/16/01 |
Connecting
the Dots: CitySkills Provides Resources for Urban Training Centers
By Kevin Maurer, siliconalleydaily.com |
| 1/1/2001 |
Service Marketing: 4 That Get It
By Penny Lunt, Customer Support Management |
| 12/18/00 |
FORTUNE Magazine
Special Section on e-Services, cites ITSMA (pdf) |
| 12/00 |
e-Consulting
firms 2.0: Prerequisites for Profitability (pdf)
By Robert Leavitt and Julie Schwartz, Service Chain Connections |
| 11/00 |
Marketing
in the E-Millenium: Highlights from ITSMA's Marketing Services 2000
Conference
By Lori Weiner, ITSMA Update |
| 11/30/00 |
Marketing Your Way to
Distinction: Five Fundamentals
By Maureen Broderick and Larry Mickelberg, Broderick Associates,
LLC |
| 7/14/00 |
A Better Skills Development Model,
By Stephen T. Hurley, HR Today |
| 3/00 |
Branding: Building More Than Awareness,
By David Munn & Robert Leavitt, Services Chain Connections |
