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Issues from 2008:

July Is Demand Generation Merely “Air Cover?”, The Steps to Vertical Market Leadership, Closing the Loop on Lead Nurturing, What Is the Best Way to Reach CIOs?, and more

June Solutions: Beyond the Buzzword, A Dramatic Shift in Marketing Priorities, Unisys Elevates the Focus on Customers, The Attributes of a High-Quality Service Offering, and more

May The Problem with B2B Personalization, Penetrating New Accounts in Tough Times, Putting Competitors on Your Website, Scaling Customer Advisory Boards, and more

April The failure of corporate blogging, podcasting with class, advice for marketing in a recession, getting started with social media, and more

March Predictive analytics, creating customer communities, proving marketing’s strategic worth, improving services sales, and more

February Segmentation on a Shoestring Budget, Optimism About 2008, Outsourcing and Offshoring, MEA Awards, and more

January Five Steps for Influencing Reputation, Web 4.0, Satyam’s Customer Engagement Strategy, and more

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.