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Issues from 2007:

December Marketing and the Bottom Line, Sustainability, How SAP Enables Sales, and more

November Partnering with the CIO, Search Marketing Success, Buyers on Professional Services Providers, and more

October Making Marketing Sticky, Personalization, Building Midsize Solutions, and more

September Second Life, Brand Transformation, Making a Marketing Leader, and more

August Beyond the Elevator Pitch, ServicesRadio, Best Reporting Structure for Services Marketing, and more

July Combating Commoditization, Marketing to CIOs, ABM at Xerox, and more

June How Customers Choose Solutions, Accenture in China, Tips for Collaborating with Finance, and more

May Authentic Communications, Word-of-Mouth Marketing, Solutions Success, and more

April An Updated Model for ABM, A Better Way to Segment, CDW's Customer Communities, and more

March Excellence Awards, Moving Marketing Forward, Cisco "ARMs" the Channel, and more

February Enhancing Customer Loyalty, Five Elements for Competing in the Global Market, Northrop Grumman's ABM Strategy, and more

January ABM for Partners, Reichheld on Loyalty, EMC's Customer Success Network, and more

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.