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2000  |  2001  |  2002  |  2003  |  2004  |  2005  |  2006  |  2007  |  2008

Issues from 2004:

December Industry Consolidation, Solutions Sales Training, PeopleSoft Support Program, and more

November HP and Starbucks, Making Marketing Matter, Excellence Awards, EMC Services, and more

October Account-Based Marketing, Reference Management, Offshoring Tensions, and more

September Marketing Leadership, Lucent's Reference Program, Thought Leadership Marketing, and more

August Demand Generation, Marketing to the C-Suite, Cisco Services, and more

July Storytelling, Six Steps to Growth, Avaya Transformation, and more

June Marketing Vision, Strategy Challenges, Value Selling at Cisco, and more

May Go-to-Market Strategies, Multilingual Marketing, Account-Based Marketing, and more

April Communicating Solutions, New Buyer Reality, Telecom Turnaround, and more

March Moving to Solutions, Reference Management, Winning Proposals, and more

February Selling Tech Services, Unisys Dashboard, IBM and Managed Services, and more

January Lead Generation, Offshore Challenges, Leveraging Success Stories, and more

About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.