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2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008
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| Issues from 2002: |
December
2002
Advergaming, Storage Providers' Market Positioning, Communicating
Value, Strengthening Competitive Intelligence, and more |
November
2002
2002 Award Winners, 2003 Priorities, BearingPoint's Scorecard, Rapid
Research, and more |
October
2002
Beyond the "S" Word, Account Management, Pricing, Marketing Plans,
and more |
September
2002
Sept 11 Anniversary, Sales Training, Fujitsu Services, Marketing Management,
and more |
August 2002
IBM Acquires PwC Consulting, How Customers Choose IT Services, Measuring
Sales Performance, and more |
July 2002
Buyer Preferences and Expectations, Sales-driven Research, European
Marketing Priorities, Marketing and the Financial Scandals, and more
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June 2002
Navigating the Recovery, Brand Research Techniques, Meeting the Solutions
Challenge, Client Experience Management, and more |
May
2002
Blogmania!, Network Services Brand Awareness, Marketing Dashboards,
Services Marketing Excellence Awards, and more |
April
2002
Fujitsu's Global Services Initiative, IBM's Strategic Planning, Measuring
the Value of Marketing, Infosys-Wharton Partnership, and more |
March 2002
ROI Guidelines, Online Marketing Strategy, Budget Allocation Data,
Attracting Talent, and more |
February
2002
Targeting Key Clients, Reference Pricing, Turbocharging the Sales
Process, Leadership in the Networked Economy, and more |
January
2002
360° Brand Assessments, Marketing CRM Services, EMC's Services Sales,
Performance Audit, and more |
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About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.
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