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Sign up to get our Monthly E-ZINE
2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008
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| Issues from 2001: |
December
2001
Microsoft and Solutions, Pricing Practices, COMDEX Wrap-Up, Extraordinary
Guarantees, and more |
November
2001
Back to the Basics, Marketing Survival, Pricing Solutions, Reader
Survey, and more |
| October
2001
Marketing After September 11, Selling "Risk," Sun's Online Sales
Support, Services Mapping, and more |
| September
2001
Channel Marketing, Thought Leadership,
Marketing Solutions, Sales Readiness Guide, and more |
| August
2001
Compaq's Internal Marketing, Teradata
Sales Support, EDS Community Service, Reference Management, and
more |
| July
2001
Field-based PR, Dell's Online Sales
Training, Sales Automation Tools, Leveraging the Sales Channel,
and more |
| June
2001
Getting Close to the Customer, Converting
the Product Sales Force, Network Services Brand Awareness, and more
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| May
2001
Marketing Survival Data, Services
Sales Incentives, Customer Loyalty, Getting the Metrics, and more
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| April
2001
ITSMA Europe, Professional Services
Brand Awareness, Maximizing Training, and more |
| March
2001
Sergio Zyman's New Rules, Voice of
the Customer, Refining Sales Training, Satisfaction vs. Loyalty,
and more |
February
2001
Marketing Performance Evaluation,
State of the Profession, Closing the Training Gap, and more |
January
2001
Marketing CRM Services, PwC's Web
Marketing, Listening to the Customer, and more
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About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.
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