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ITSMA's monthly email newsletter provides a lively combination of short articles
on services marketing issues, excerpts of new research reports, insight into
professional development issues, marketing tools and guidelines, and news of
ITSMA publications and events.
The E-ZINE is a great way to keep in touch with ITSMA's latest thinking
and analysis.
Sign up to get our montly
E-ZINE or browse through our E-ZINE
articles.
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2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 |
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| 2008 |
July
Is Demand Generation Merely “Air Cover?”, The Steps to Vertical Market Leadership, Closing the Loop on Lead Nurturing, What Is the Best Way to Reach CIOs?, and more |
June
Solutions: Beyond the Buzzword, A Dramatic Shift in Marketing Priorities, Unisys Elevates the Focus on Customers, The Attributes of a High-Quality Service Offering, and more |
May
The Problem with B2B Personalization, Penetrating New Accounts in Tough Times, Putting Competitors on Your Website, Scaling Customer Advisory Boards, and more |
April
The failure of corporate blogging, podcasting with class, advice for marketing in a recession, getting started with social media, and more |
March
Predictive analytics, creating customer communities, proving marketing’s strategic worth, improving services sales, and more |
February
Segmentation on a Shoestring Budget, Optimism About 2008, Outsourcing and Offshoring, MEA Awards, and more |
January
Five Steps for Influencing Reputation, Web 4.0, Satyam’s Customer Engagement Strategy, and more |
| 2007 |
December
Marketing and the Bottom Line, Sustainability, How SAP Enables Sales, and more |
November
Partnering with the CIO, Search Marketing Success, Buyers on Professional Services Providers, and more |
October
Making Marketing Sticky, Personalization, Building Midsize Solutions, and more |
September
Second Life, Brand Transformation, Making a Marketing Leader, and
more |
August
Beyond the Elevator Pitch, ServicesRadio, Best Reporting Structure for Services
Marketing, and more |
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About ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. As a membership organization, we provide research, consulting, and training to the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com.
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