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Latest Issue: The Problem with B2B Personalization, Penetrating New Accounts in Tough Times, Putting Competitors on Your Website, Scaling Customer Advisory Boards, and more
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Commentary
How to Penetrate New Accounts in Tough Times (05/08)
Marketing in a Recession: Beyond the Obvious (04/08)
Focus on Predictive Analytics (03/08)
ITSMA in the News
How IT Services Firms are Using Thought Leadership for Differentiation and Lead Generation
The Bloom Group's Insights
TCS, Wipro, Infosys increase branding investments
Business Standard, India
A New Version of a Success Story
SAP INFO international
News from ITSMA
ITSMA Appoints New Managing Director for Europe (04/28/08)
ITSMA Launches 11th Annual Marketing Excellence Awards Program (02/04/08)
ITSMA Honors Winners of 2007 Marketing Excellence Awards (11/15/07)

 

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