ITSMA Insight Sessions provide member companies with an annual advisory session designed to help address critical organizational challenges in marketing and selling services and solutions. Included as a benefit of membership, Insight Sessions are customized for each member company and facilitated and delivered by ITSMA experts.

Formats

Insight Sessions can be utilized in a variety of formats. Typically delivered in a two-to-four hour program, common formats include:

• Consulting. “Can we talk about a challenge we’re facing?”
  – ITSMA expert works with the member in open dialogue to explore approaches to addressing a critical marketing or sales challenge.
• Review. “Can we get an outside opinion?"
  – ITSMA expert reviews a critical document or approach the member is developing.
• Education. “Can we improve our skills and knowledge in this area?”
  – ITSMA expert delivers a briefing or presentation on a priority topic.
• Problem-Solving Workshop. “Can our team get help in moving forward?”
  – ITSMA expert facilitates a workshop to generate ideas and agreement.

ITSMA will work with each member company to create the most productive format, which can be delivered live, via phone, or on the Web.

Sample Topics

Members use Insight Sessions to address challenges in a variety of areas, such as:

• Developing marketing strategy and plans
• Launching new offers
• Refining value propositions and messaging
• Understanding buyer behavior
• Exploring best practices (e.g., thought leadership marketing, account-based marketing, or reference management)
• Reviewing services and solutions portfolios
• Educating marketing and sales teams

More Information

Insight Sessions are organized at the discretion of the Executive Sponsors at member organizations. Each member organization is able to utilize one Insight Session per annual membership term. There is no fee to member companies for conducting an Insight Session beyond any necessary travel expenses for ITSMA experts. Please contact your account manager for more details, or contact Dirk Mullenger at +1-661-298-0015, or dmullenger@itsma.com.